Creative Strategist

BM Digital; United Kingdom; Remote; GBP 48,000 - 97,000; Full time

Job summary

A leading digital marketing firm is seeking a Creative Strategist to oversee video ad production from concept to testing across platforms like TikTok, Facebook, and Google Ads. This role requires strong analytical and creative skills, with responsibilities including scriptwriting, collaboration with teams, and data analysis. A successful candidate will have over 5 years of experience in performance marketing. This is a full-time remote position with a salary range of $65K-130K USD.

Qualifications

• 5+ years of relevant experience in performance marketing.
• Paid social or Direct Response experience preferred.
• Strong communication skills to convey complex ideas.

Responsibilities

• Create performance ads to boost client revenue.
• Collaborate with teams on video production.
• Analyze data for creative insights.

Skills

Creative communication

Analytical mindset

Project management

Social media proficiency

Writing skills

Tools

FB Ads Manager

Meta Ads Manager

Atria

Google Suite

Job description

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About the role:

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.

Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.

About us:

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe the best way to do that is by fostering a community of inclusion where every employee has the chance to become their best creative and professional self. BM Digital has global offices in San Francisco, New York, London, and Hong Kong.

We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens, and tens of thousands of micro-influencers and content creators on all major platforms.

Responsibilities:

You will create performance ads that convert to client revenue growth by:

• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem
  
  

Required Skills And Qualifications:

• 5+ years of relevant experience
• Paid social or Direct Response experience (work/writing samples are a big plus)
• Able to learn from training/examples and quickly execute new skills
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
• Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
• Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
• Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
• Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
  
  

Additional details:

• This is a full-time, remote position
• The annual compensation range is $65K-130K USD depending on experience
  
  

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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