Creative Strategist

Zealous Agency; Manchester; On-site; GBP 42,000 - 56,000; Full time

Job summary

Zealous Agency is seeking a Creative Strategist to transform complex B2B briefs into compelling creative concepts and strategic campaign plans. You’ll partner with the Design team to turn ideas into deliverables and audiences across Social, Events, Print, Advertising, OOH and PR.

The role emphasizes strong copywriting, concept development, and confident client storytelling, with a track record of turning ideas into engaging campaigns.

Qualifications

• Minimum 3 years in a creative, copywriting or strategy role.
• Strong conceptual copywriting background is essential.
• Experience in B2B industries preferred.
• Ability to develop concepts from briefs, not just execute.
• Excellent writing and client-facing communication.

Responsibilities

• Translate complex topics into clear, engaging creative concepts and campaigns.
• Develop campaign plans and adapt ideas for multiple channels.
• Collaborate with Designers to bring concepts to life.
• Create ideas for Social, Events, Print, Advertising, OOH and PR.
• Present ideas confidently to clients and articulate thinking.

Skills

Copywriting

Creative strategy

B2B experience

Client presentation

Concept development

Job description

We’re looking for a Creative Strategist who knows how to take a complex B2B brief and turn it into an idea people actually want to engage with.

This is a concept-led role - you’ll work closely with the Design team to bring ideas to life.

A snapshot of the role…

You’ll take complex topics, products and services and turn them into clear, compelling creative concepts and campaign plans.

You’ll be involved in:

• Conceptual copywriting, including headlines, copy lines, messaging and campaign narratives
• Developing creative concepts and campaign ideas from a brief
• Turning complex subjects into simple, engaging and creative ideas
• Developing campaign plans and thinking about how an idea can work across different channels
• Working closely with Designers to bring concepts to life
• Creating ideas for Social, Events, Print, Advertising, OOH and PR
• Working directly with clients, understanding their challenges and communicating your creative thinking
• Contributing to creative strategy and helping shape the direction of campaigns

What you’ll bring to the table…

• At least 3 years’ experience in a creative, copywriting or strategy-focused role
• A strong conceptual copywriting background - essential
• B2B industry experience is preferred
• Experience developing creative concepts rather than simply executing them
• Strong written communication skills and a genuine love of words
• Confidence presenting and talking through your ideas with clients