Brand Strategist

Got The T-Shirt; Knowsley; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Award-winning independent agency

Modern creative studio in Knowsley

Job summary

Got The T-Shirt is seeking an experienced Brand Strategist to shape thinking, positioning and direction for consumer brands in sport, fashion and FMCG. You will uncover insights, develop strategies and guide messaging that make brands distinctive and commercially successful.

You’ll collaborate with clients and internal teams, turning research into clear strategic recommendations and inspiring creative work across channels. The role requires pace, curiosity and strong storytelling to drive growth.

Qualifications

• 5+ years of experience in a creative, brand, advertising or integrated agency.
• Proven experience developing brand strategies, positioning, propositions and messaging frameworks.
• Strong understanding of brand development, consumer behaviour and cultural trends.
• Experience translating research and insight into compelling strategic direction.
• A track record of working with consumer brands across sport, fashion, lifestyle or FMCG.
• Experience leading brand workshops and presenting strategic recommendations to clients.
• Strong storytelling skills and the ability to communicate complex thinking clearly.
• Commercial awareness and an understanding of how strong brands drive business growth.
• Excellent organisational skills and the ability to manage multiple projects in a busy agency environment.

Responsibilities

• Develop brand strategies, positioning and propositions that help clients stand out in competitive markets.
• Define brand purpose, values, personality, tone of voice and key messaging.
• Identify opportunities to strengthen brand relevance and consumer connection.
• Develop clear strategic frameworks and brand narratives to guide creative development.
• Turn research and cultural trends into clear, compelling insights and recommendations.
• Lead brand discovery sessions, positioning workshops and strategic planning discussions.
• Present strategic recommendations confidently to clients and build trusted relationships.
• Translate business challenges into practical, commercially relevant brand solutions.

Skills

Brand strategy

Brand positioning

Consumer insights

Storytelling

Commercial awareness

Job description

Brand Strategist (Working with sport, fashion & FMCG brands)

Reports to: Head of Creative & Strategy

About the Role

Our agency partner is an award-winning independent creative agency with over 15 years of experience delivering standout work for leading brands across sport, fashion and FMCG.

They're looking for an experienced Brand Strategist to help shape the thinking, positioning and direction behind some exciting consumer brands.

This is a brilliant opportunity for someone who loves understanding brands, uncovering consumer insights and developing strategies that make brands more distinctive, relevant and commercially successful.

You'll work closely with clients to understand their business challenges, identify opportunities for growth and develop compelling brand strategies that inform everything from brand positioning and messaging to creative campaigns and content.

Working alongside Creative, Production and Client Services teams, you'll turn research, audience insight and cultural understanding into clear, actionable brand strategies that inspire brilliant creative work.

IMPORTANT: This is a fast-paced, entrepreneurial agency where you'll be working across multiple brands and projects. You'll need to be comfortable moving quickly, challenging thinking and getting stuck in.

Brand Strategy & Positioning

• Develop compelling brand strategies, positioning and propositions that help clients stand out in competitive markets.
• Define brand purpose, values, personality, tone of voice and key messaging.
• Identify opportunities to strengthen brand relevance, differentiation and consumer connection.
• Develop clear strategic frameworks and brand narratives that guide creative development.
• Help brands build distinctive identities and consistent experiences across multiple channels.
• Use consumer research, audience insight, cultural trends and competitor analysis to inform brand strategy.
• Understand what motivates audiences and influences their relationships with brands.
• Identify emerging consumer behaviours, market opportunities and cultural shifts.
• Turn complex research and data into clear, compelling insights and strategic recommendations.
• Challenge assumptions and uncover fresh perspectives that lead to stronger brand thinking.
• Lead brand discovery sessions, positioning workshops and strategic planning discussions.
• Work closely with senior client stakeholders to understand commercial objectives and brand challenges.
• Present strategic recommendations confidently, bringing clients on the journey.
• Build trusted client relationships through strong strategic thinking and constructive challenge.
• Translate business challenges into practical, commercially relevant brand solutions.
• Work closely with Creative, Production and Client Services teams to bring brand strategies to life.
• Develop inspiring creative briefs rooted in clear brand positioning and consumer insight.
• Ensure creative campaigns, content and communications remain aligned with the wider brand strategy.
• Help connect long-term brand building with short-term campaign objectives.
• Review creative work to ensure it delivers against the agreed brand strategy.
• Support new business pitches with compelling brand thinking, insights and strategic narratives.
• Identify opportunities to develop existing client relationships through additional strategic services.
• Help shape and strengthen the agency's brand strategy offering.
• Contribute fresh thinking, emerging trends and new approaches to brand development.

What We're Looking For

• 5+ years' experience within a creative, brand, advertising or integrated agency.
• Proven experience developing brand strategies, positioning, propositions and messaging frameworks.
• Strong understanding of brand development, consumer behaviour and cultural trends.
• Experience translating research and insight into compelling strategic direction.
• A track record of working with consumer brands, ideally across sport, fashion, lifestyle or FMCG.
• Experience leading brand workshops and presenting strategic recommendations to clients.
• Strong storytelling skills and the ability to communicate complex thinking clearly.
• Confidence working alongside creative teams to translate brand strategy into standout campaigns.
• Commercial awareness and an understanding of how strong brands drive business growth.
• Excellent organisational skills and the ability to manage multiple projects in a busy agency environment.

IMPORTANT: We're particularly interested in candidates with genuine brand strategy and positioning experience, rather than those whose background is exclusively campaign planning or social content strategy.

You’ll need to demonstrate how you’ve helped brands define who they are, what they stand for, how they’re positioned and why consumers should choose them.

• You're naturally curious about brands, people, culture and consumer behaviour.
• You love understanding what makes brands successful and how they can become more distinctive.
• You combine analytical thinking with creativity and commercial awareness.
• You're confident challenging clients and helping them see their brand from a different perspective.
• You can turn complicated information into simple, powerful strategic thinking.
• You're collaborative, proactive and comfortable working at pace.
• You're passionate about building brands that people genuinely connect with.

What's In It For You?

• Join an award-winning independent creative agency with over 15 years of success.
• Work with exciting, recognised brands across sport, fashion and FMCG.
• Take ownership of meaningful brand positioning, development and strategy projects.
• See your strategic thinking brought to life through standout creative campaigns.
• Collaborate with talented creatives, strategists, producers and client specialists.
• Play an important role in developing the agency's strategic offering and your own career.
• Work from a modern creative studio in Knowsley, Liverpool.

Ready to Help Build Brilliant Brands?

If you're an experienced Brand Strategist who loves uncovering insights, defining brand positioning and creating strategies that inspire exceptional creative work, we'd love to hear from you.

This is an opportunity to work with exciting consumer brands, influence their future direction and make a genuine impact within a fast-moving, ambitious creative agency.

Please note: All applicants must have the right to work in the UK, as sponsorship is not available for this role.