Creative Strategist

90 Min; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading global sports content and technology company as a Creative Strategist. You will drive the creative direction of commercial projects by combining consumer insights, storytelling, and data to create impactful content strategies. Collaborate with diverse teams to develop innovative brand campaigns that resonate globally.

Benefits

Career development opportunities

Hybrid work model

Private Health Insurance

Cycle to Work scheme

Extended parental leave

Community involvement opportunities

Fun company events focused on diversity

Qualifications

• 3+ years in media, strategy, or creative roles.
• Strong understanding of brand strategy and digital marketing trends.
• Proficient in using collaborative tools for creating presentations.

Responsibilities

• Lead ideation process and craft impactful campaign concepts.
• Conduct detailed research on industry trends and consumer behaviors.
• Guide the development of creative briefs and campaign messaging.

Skills

Storytelling

Strategy Development

Collaboration

Consumer Insights

Education

Bachelor’s degree in Marketing, Communications, Advertising, or a related field

Tools

Google Slides

PowerPoint

Keynote

Miro

Figma

Notion

Google Analytics

Job description

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Description

Minute Media is a leading global sports content and technology company. We create authentic stories from diverse perspectives across our portfolio of content brands, which include Sports Illustrated, The Players' Tribune, 90min, FanSided, and Mental Floss.

Description

Minute Media is a leading global sports content and technology company. We create authentic stories from diverse perspectives across our portfolio of content brands, which include Sports Illustrated, The Players' Tribune, 90min, FanSided, and Mental Floss.

We are seeking a passionate and innovative Creative Strategist to drive the creative direction of our commercial projects at Minute Media. In this role, you will blend consumer insights, storytelling, and data to craft compelling content strategies and creative campaigns for global Minute Media clients. The ideal candidate excels when working at the intersection of strategy, creativity, and collaboration, and thrives when shaping creative work that resonates globally and drives results.

What You’ll Do

• Leading our ideation process by translating commercial client objectives into creative direction and impactful campaign concepts.
• Collaborate effectively with cross functional global teams to craft and pitch innovative creative strategies for worldwide brand campaigns in alignment with our brand identity.
• Conduct detailed research on industry trends, competitors, consumer behaviours, and cultural shifts to inform creative and commercial decisions.
• Translate complex data and audience insights into digestible, actionable narratives.
• Guide the development of creative briefs, brand narratives, and campaign messaging.
• Craft and deliver compelling presentations for internal stakeholders and client-facing meetings.
• Act as a strategic advisor during creative reviews, ensuring alignment with the initial strategy.
• Be a great team mate - support your colleagues, assume positive intent, and approach your work with enthusiasm and a positive attitude.
  
  

Requirements

What You Have

• 3+ years of experience in a media, strategy, content, creative role — ideally within an agency, media, or brand environment.
• Experience in developing innovative, successful campaigns for global brands across multiple markets.
• Strong understanding and interest in brand strategy, content creation, and digital marketing trends.
• Excellent storyteller who designs effective narratives and communicates them with impact to engage a variety of internal and external audiences.
• Proven ability to synthesise insights from multiple sources into a clear strategic vision.
• Proficient in tools such as Google Slides/PowerPoint, Keynote, and collaboration platforms (e.g., Miro, Figma, Notion).
• Knowledge and passion for sport is key, as our clients trust us to connect their offering to sports fans.
  
  

Preferred Skills

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Background in copywriting or visual storytelling is a plus.
• Familiarity with performance marketing and analytics tools (e.g., Google Analytics, social media dashboards).
• Experience working with or managing creatives and production teams.
  
  

What You’ll Get

• Opportunity to make a meaningful impact in a fast-growing company.
• Career development opportunities & different skill-based workshops offered each quarter.
• Central London based office.
• Hybrid work model.
• Cycle to Work scheme.
• Hybrid vacation model.
• Extended parental leave.
• Private Health Insurance including mental health, dental and optical cover.
• Standard access to WellHub, with options to upgrade to premium membership.
• Fun company events and celebrations with a focus on DEI each quarter.
• Community involvement opportunities, both in-person and remote.
  
  

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Check the URL and email address of any correspondence with Minute Media. If it is not from @minutemedia.com, treat it as fraudulent. To learn how to protect yourself from recruitment fraud click here.

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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