Creative Strategist London, England, United Kingdom

Nothing Tech; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative tech company is seeking a Creative Strategist to redefine brand storytelling. In this role, you will craft narratives that engage and resonate, ensuring the brand's voice stands out in a crowded market. Collaborating with creative and marketing teams, you'll develop impactful campaigns and manage product launches, all while fostering a culture of creativity and clarity. This is a unique opportunity to shape the future of a tech brand and make a significant impact on its identity. If you are passionate about storytelling and want to be part of a movement that brings joy through technology, this role is for you.

Qualifications

• Proven copywriting skills with a portfolio showcasing innovative work.
• Ability to create compelling narratives that resonate with audiences.

Responsibilities

• Define and evolve the brand's tone of voice for impactful communication.
• Collaborate with teams to create brand-defining narratives and campaigns.

Skills

Copywriting

Cultural Awareness

Storytelling

Collaboration

Creativity

Job description

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something you'd like to be part of, read on...

The Role:

Nothing is looking for a Creative Strategist but not the kind buried in slides. We need a storyteller, a provocateur, and a cultural architect. Someone who can shape strategy with words that cut through the noise, making Nothing’s voice as iconic as its design. You’ll work closely with our Creative Leads to develop a tone of voice that doesn’t just sell products but builds our brand voice. Clever, sharp, human. The kind of writing that makes people stop scrolling, re-read, and feel something. You’ll craft narratives, develop campaigns, and ensure Nothing stands apart from every other tech brand.

Requirements:

1. A razor-sharp copywriting background—with examples that prove you know how to break conventions.
2. A social-first, culturally tapped-in mindset—you know what’s next before it trends.
3. The ability to turn strategy into story and story into brand-defining moments.
4. An obsession with clarity, wit, and making tech feel human, we call it technical warmth.
5. Experience working with design and marketing teams to shape big, ownable ideas.
6. A knack for making people care, laugh, and share.

What you’ll do:

1. Define and evolve Nothing’s tone of voice, making sure we look, sound, and feel like no other tech company.
2. Collaborate closely with creative, design, and marketing insight teams to turn strategic thinking into sharp, brand-defining work.
3. Product Launches – Manage the copywriting team to shape the narrative and messaging for each drop, ensuring every product story is sharp and impactful.
4. Brand Campaigns – Develop bigger, long-term storytelling that cements Nothing as a brand with a distinct, culture-defining voice.
5. Write with clarity, wit, and depth—whether it’s campaign headlines, social copy, or manifesto-style storytelling ensure we build a standout copy team in the creative department.
6. Think and create with an international mindset, ensuring our work resonates across cultures and markets.
7. Establish Nothing as a thought leader in creative communication, setting new standards for how tech brands speak.

This is the chance to redefine what a tech brand can be. If you’re ready, let’s talk.

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