Creative Strategist

Afina; Greater London; Remote; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Remote-friendly culture

Equity options

Competitive salary

Free Afina products

Employee discounts

Performance bonuses

Job summary

Afina is hiring a Creative Strategist to own our creative from first idea to final ad. You’ll craft concepts, write scripts, manage creators/editors, and use data to improve weekly ads. This is a remote role with flexible, results-driven work.

You’ll own everything from research, hooks, and scripting to editing and launch-ready creatives, delivering at least 10 batches per week and scaling based on performance.

Qualifications

• Strong creative strategy and direct-response marketing fundamentals.
• Eye for winning hooks, angles, storytelling and ad performance.
• High-quality editing skills and fast execution.
• Ability to take full ownership from research to delivery.

Responsibilities

• Own creative from concept to final ad.
• Deliver at least 10 creative batches weekly.
• Use data to improve weekly ads.

Skills

Creative strategy

Direct-response marketing

Storytelling

Editing

Ownership

Fast execution

Tools

Motion

Foreplay

Minea

Job description

Afina makes filtered showerheads that take the chlorine and heavy metals out of your shower water, so your skin and hair feel better. More than 500,000 happy customers so far, and we're growing fast.

We're hiring a Creative Strategist to own our creative from first idea to final ad. You'll come up with the concepts, write the scripts, run the creators and editors, and use the data to make every week's ads better than the last.

This is a remote job.

What you’ll own:

• Everything from research, angles, hooks, and scripting to editing and final, launch-ready creatives
• At least 10 creative batches per week, with opportunities to scale volume based on performance

What we’re looking for:

• Strong creative strategy and direct-response marketing fundamentals
• An eye for winning hooks, angles, storytelling and ad performance
• High-quality editing skills and fast execution
• Ability to take full ownership from research to delivery

Nice to Have:

• Experience with creative analytics platforms (Motion, Foreplay, Minea)
• Background in direct response or performance creative
• You’ve built a creative learnings database or wiki before
• Portfolio showcasing ads or content you’ve concepted that drove measurable results
• Experience working with DTC (direct-to-consumer) brands in the beauty, wellness, or home space

Why Join Afina

• Full ownership of the creative function—the freedom to build your team, your systems, and your playbook from the ground up
• Be part of a mission-driven brand that genuinely improves people’s daily wellness routines
• Join at a high-growth stage where your creative work will directly shape the company’s trajectory
• Remote-friendly culture with flexibility and autonomy
• Competitive salary, performance bonuses, and equity options
• Free Afina products and generous employee discounts