Creative Strategist

ProCook; Gloucester; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

ProCook is looking for a Creative Strategist to enhance brand narrative through innovative content development. The role involves shaping social media strategies, collaborating with influencers, and analyzing performance metrics to refine creative efforts in a dynamic and passionate marketing team.

Benefits

Performance-based bonus

Generous staff discount

33 days annual leave including bank holidays

Enhanced parental leave

Employee Assistance Programme

Paid volunteering days

Friends and Family Referral Scheme

Opportunity to work in a fast-growing company

Qualifications

• 5+ years in relevant marketing roles.
• Experience with ad copy and influencer strategies.
• Strong analytical and data-driven decision-making skills.

Responsibilities

• Develop creative strategies for social media ads.
• Guide influencers and creators in content formats.
• Analyze and refine content using performance data.

Skills

Paid social creative strategy

Content marketing

Performance marketing

Copywriting

Scripting

Influencer collaboration

Data analysis for creative refinement

Team collaboration

Job description

Join ProCook as a Creative Strategist!

ProCook is seeking an innovative Creative Strategist to join our dynamic marketing team. In this role, you will shape our brand narrative and enhance customer experience through strategic content development. If you are a creative thinker with an eye for detail and a passion for kitchenware, we want to hear from you!

Key Responsibilities:

• Develop and oversee creative strategies for paid social media ads, aligning with performance goals.
• Write and refine ad copy, hooks, and messaging frameworks to support campaign KPIs.
• Advise on influencer selection based on content style and performance potential.
• Collaborate with the team to develop creative briefs for influencer-generated content.
• Guide influencers and creators on content formats, CTA integration, and storytelling.
• Analyze creative performance and refine content based on data insights.
• Lead storyboarding and scripting to ensure engaging, on-brand content tailored to platforms.
• Oversee A/B testing variations to improve ad performance.
• Identify high-performing content for repurposing or adaptation for paid campaigns.
• Stay updated on platform trends, competitor strategies, and industry insights.

Key Skills:

• 5+ years in paid social creative strategy, content marketing, or performance marketing.
• Understanding of direct-response marketing and creative testing.
• Experience in writing ad copy, scripting, and developing content for paid campaigns.
• Experience working with influencers and content creators.
• Knowledge of social media advertising best practices and platform trends.
• Analytical skills to use data insights for creative refinement.
• Strong collaboration skills across teams.
• A passion for food, cooking, and kitchenware is a bonus!

Additional Benefits:

• Salary up to £45,000 depending on experience.
• Hybrid working: 3 days in HQ, 2 days remote.
• Opportunity to work with a passionate team.
• Performance-based bonus.
• Fast-growing company environment.
• Friendly, close-knit team.
• Enhanced parental leave.
• Generous staff discount.
• 2 annual paid volunteering days.
• Employee Assistance Programme.
• Friends and Family Referral Scheme.
• 33 days annual leave including bank holidays.

We Welcome Everyone:

ProCook values diversity and inclusion. We encourage applications from all abilities and are committed to accessible recruitment processes. Please let us know if you need any reasonable adjustments.

Our Sustainability Commitment:

As a certified B Corporation, ProCook prioritizes ethical practices, reducing waste, and environmental responsibility. Join us and contribute to positive planetary impact.