Creative Strategist

JR United Kingdom; City Of London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading agency in London seeks a Creative Strategist to join their award-winning team. This role requires a blend of creativity, strategic thinking, and analytical skills to craft communication and product strategies for prominent global clients such as KFC and Amazon Prime Video. The ideal candidate will have extensive experience in social media strategies and audience segmentation, driving effective campaigns in a modern, collaborative work environment.

Qualifications

• Minimum 5 years experience in strategy or related role.
• Proficient in audience segmentation and analysis.
• Experience with social/digital media platforms.

Responsibilities

• Deliver insights and strategies based on audience segmentation.
• Develop and execute social and digital strategies.
• Monitor campaign performance and provide recommendations.

Skills

Strategic Thinking

Analytical Skills

Social Media Expertise

Collaboration

Tools

GWI

Analytics Tools

Job description

Social network you want to login/join with:

Creative Strategist, London (City of London)

Client:

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required: Yes

Job Views:

2

Posted:

28.06.2025

Expiry Date:

12.08.2025

Job Description:

Join an agency designed for a modern world based in London. Clients include Jameson Whisky (Global), KFC, Amazon Prime Video, Sony Entertainment, and Beats. The mission is to build social-first brands for a social-first world.

As a Strategist, you will be part of an award-winning team, crafting brand, communications, product, and innovation strategies from social insights. This role suits someone who enjoys collaboration and has a blend of creativity, strategic thinking, and analytical skills.

Responsibilities:

The role involves delivering outcomes in three key areas:

Research and Insight

• Use audience segmentation tools to create detailed profiles based on demographics, psychographics, behaviors, and motivations, focusing on social media behaviors.
• Audit brands' social and digital media presence, considering competitors and industry best practices.
• Keep the team updated on industry trends, algorithm changes, and emerging platforms, recommending innovative strategies aligned with client goals.

Strategy and Planning

• Assist clients in setting SMART objectives aligned with broader business goals.
• Develop and execute comprehensive social and digital strategies across platforms.
• Create articles and presentations on media landscape changes and their impact.
• Design strategic platforms to inspire creators and develop campaign concepts.
• Collaborate with teams to inform client communication strategies, content calendars, brand voice, and paid advertising campaigns.

Measurement and Effectiveness

• Monitor and report campaign performance, using tools and metrics to optimize strategies.
• Provide recommendations for improvements based on data and industry standards.
• Maintain regular communication with clients regarding campaign insights and performance.

You:

• Have at least 5 years of experience in strategy or a related role, preferably within an agency, with successful campaign examples.
• Can segment, analyze, and profile audiences using tools like GWI.
• Can research and present reports on media evolution and its impact on client categories.
• Understand various social/digital media platforms and best practices.
• Proficient in analytics tools for performance measurement.
• Knowledge of digital marketing, SEO, content, and paid social advertising is a plus.