Creative Strategist

Katkin; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading fresh pet food company is seeking a Creative Strategist to enhance their marketing strategies across Meta and TikTok. You will leverage data insights to develop compelling ad creatives and drive customer acquisition. The ideal candidate has 2+ years in a related role and excels in creative thinking, communication, and executing multiple projects. The role offers a competitive salary and a supportive team environment, alongside various employee perks.

Benefits

Competitive salary

25 days holiday plus birthday off

4-week work from anywhere policy

Cat-friendly office

Qualifications

• 2+ years of experience in creative strategy or performance marketing.
• Ability to translate data into creative direction.
• Exceptional organizational skills to manage multiple projects.

Responsibilities

• Develop acquisition-oriented creative strategies.
• Write conversion-focused scripts to attract cat owners.
• Analyze campaign data to identify top-performing assets.

Skills

Creative thinking

Data analysis

Communication

Organizational skills

Job description

KatKin's Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

What we do at KatKin

Why You’ll Love Working With Us

If you want to join and grow an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin.

We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat.

We hire the best, so you’ll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.

The Role

As a Creative Strategist at KatKin, you will be responsible for driving acquisition-oriented creative strategies that drive the effectiveness of our Meta and TikTok performance.

You will develop innovative creative concepts, optimise ad performance through data-driven insights, and ensure our creative outputs are aligned with business objectives, overall relevant brand and creative strategies, and resonate with our target audience.

You will start with insight, both qualitative customer and performance metrics to define your strategy. You can put your hand to UGC, high production or VSLs, writing conversion focussed scripts & creating comprehensive briefs for our editors and creators.

You are comfortable operating in a fast-moving and data driven environment, you'll be a key player contributing to the growth of the company. Our Growth team is a small team with a big impact and motivation, so a proactive attitude is a must.

Key ownership areas

• Deep dive into campaign data across all acquisition channels to spot patterns, uncover top-performing assets, and highlight opportunities for improvement.

• Write compelling, conversion focussed scripts that entertain, educate and convert cat owners to trusting customers

• Build clear, testable creative hypotheses rooted in your analysis, ensuring every new asset has a strong strategic backbone.

• Craft concise, inspiring, and data-rich creative briefs that give internal teams and external partners the clarity they need to deliver breakthrough work.

• Own the feedback cycle by analysing test results, extracting learnings, and sharing actionable insights to fuel smarter, faster creative iteration.

• Track competitor activity and market trends to surface fresh formats, angles, and storytelling techniques we can adapt and test.

• Partner closely with Growth Lead and Creative Strategist, supplying a steady flow of creative insights to boost channel efficiency and effectiveness.

• Ensure transparent communication and efficient stakeholder management

Who we are looking for:

• 2+ years of experience in creative strategy, media buying, or performance marketing role where you were responsible for ad creative performance.

• High level of numeracy and the ability to dig into data and inform decision-making

• Creative thinking - the ability to translate data and customer insights into a creative lever

• Extremely organised and able to manage, prioritise and execute multiple creative projects at once

• Exceptional communication and collaboration skills.

• Proactive approach to decision-making and problem-solving. You want to know the ‘why’ behind everything.

• You love to collaborate, and set the standard for quality of work

Nice to haves

• Experience working with a D2C subscription business model

What We Offer

• Competitive salary

• Career defining opportunity as an instrumental role in scaling our brand

• We reward success, and offer opportunities for promotion and support in personal development

• No egos and a small close-knit team

• 25 days holidays every year plus your birthday off (26 days total)

• 4 week WFA (work from anywhere) policy

• 1-2 days WFH every week

• Discount for KatKin fresh meals

• A cat (and dog) friendly office

To Apply