Creative Strategist

Soar With Us; City Of London; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading TikTok marketing agency is seeking a Creative Strategist to bridge the gap between clients and the agency. You will build creative strategies for D2C brands and manage UGC content, ensuring top-notch delivery. The ideal candidate should have social media experience, 3+ years in an agency role, and hands-on TikTok usage. This position offers a competitive salary, performance bonuses, and flexible remote work options.

Benefits

Competitive salary + performance-based bonuses

Flexible remote work options

Extra holiday – take your birthday off

Structured training and development

Annual salary reviews

Qualifications

• Strong understanding of TikTok from a commercial angle.
• Ability to analyze performance data to drive creative optimization.
• Self-motivated with the ability to take initiative under pressure.

Responsibilities

• Build performance-driven creative strategies for D2C brands.
• Deliver UGC TikTok content consistently for each client account.
• Lead partnerships with brands and creators for UGC content.
• Stay aware of upcoming TikTok trends.
• Analyze performance data to drive creative optimization.

Skills

Social media understanding

Agency experience (3+ years)

Influencer communication

TikTok experience (6+ months)

Research skills

Excellent communication

Client management

Job description

Overview

For You Advertising is the leading and fastest-growing TikTok marketing agency in the UK. Focused on helping companies take advantage of the TikTok revolution, servicing high-growth companies across DTC E-commerce, SaaS and other verticals. We are one of the first Officially Badged Partner Agencies with TikTok and are partnered with the platform through TikTok Creative Exchange and TikTok Shop. Full-time, permanent role. Remote location.

The Creative Strategist is the bridge between the client and the agency, and a key link between internal teams to deliver exceptional work. You will ensure the agency meets and exceeds client expectations and that the wider team delivers continued growth for our clients on TikTok.

Responsibilities

1. In-depth Creative Strategy - Building performance-driven creative strategies for D2C brands on TikTok.
2. UGC Management - Deliver UGC TikTok content consistently for each client account. Be the main point of contact for clients’ creative needs, ensuring all creative KPIs are met. Work closely with TikTok creators to ensure the UGC content is high-quality and commercially viable. Maintain strong organisation and update creator spreadsheets regularly.
3. Influencer management - Lead partnerships with brands and creators. Find creators authentic to each brand, manage relationships, ensure timely delivery of UGC content, and negotiate terms within budgets. Contribute to and collaborate on TikTok creative strategy across brands; communicate ongoing creative ideas to clients.
4. Research - Stay aware of upcoming TikTok trends and potential new content angles.
5. Analyze performance data (CTR, CVR, ROAS, TSR, Hold-Rate) to drive creative optimisation and reporting.

Ideal Candidate

• Has a strong understanding of social media and TikTok from a commercial angle.
• 3+ years of agency experience.
• Experience working and communicating with influencers.
• 6+ months of hands-on experience with the TikTok platform.
• Highly organized; able to push others to deliver.
• Ability to conduct in-depth research and strong pattern recognition.
• Excellent communicator.
• Ability to understand human psychology, sociology & why people buy things.
• Be passionate, enthusiastic, and personable.
• Skilled in client management and communication.
• Self-motivated with the ability to take initiative under pressure.
• Leadership & team management experience is a bonus.

Benefits

• You will be part of a world-class team of high-performing, motivated individuals shaping the future of social commerce.
• Competitive salary + performance-based bonus structure.
• Flexible remote work options. Offices in London, Manchester and Leeds if you prefer.
• Extra holiday - take your birthday off.
• Annual salary reviews.
• Structured training and development.
• Frequent team-building activities.
• Opportunity to progress into leadership roles.
• Company pension scheme.
• Annual bonus schemes.