Creative Strategist

Soar With Us; Birmingham; Remote; GBP 40,000 - 50,000; Full time

Job summary

A leading TikTok marketing agency is seeking a Creative Strategist to enhance performance from D2C brands on TikTok. You will manage relationships with influencers and ensure creative content aligns with client expectations. The position offers flexible remote work and a competitive salary, ideal for someone with strong agency experience and a passion for social media.

Benefits

Competitive salary + performance-based bonus

Flexible remote work options

Extra holiday - take your birthday off

Annual salary reviews

Structured training and development

Company pension scheme

Frequent team building activities

Qualifications

• 3+ years of agency experience.
• 6+ months of hands-on experience with TikTok.
• Strong understanding of social media from a commercial angle.

Responsibilities

• Drive performance creative for D2C brands on TikTok.
• Manage influencer relationships and partnerships.
• Analyze performance data to optimize content.

Skills

Creative Strategy

UGC Management

Influencer Management

Analytical Skills

Communication

Job description

Role: Creative Strategist

Function: TikTok Ads | Performance Creative | Data Optimisation

Responsibility: Drive performance creative for D2C brands

Reports to: Creative Director

Location: Remote

Overview

Full time, permanent. For You Advertising is the leading and fastest-growing TikTok marketing agency in the UK. Focussed on helping companies take advantage of the TikTok revolution, servicing high-growth companies across DTC E-commerce, SaaS and a number of other verticals.

The Role

The Creative Strategist is not only the bridge between the client and the agency, but also an integral link between our internal teams to deliver the exceptional work we produce. You will be responsible for ensuring the agency is meeting (and exceeding!) the client’s expectations and ensuring the wider team is on track to provide continued growth for our clients on TikTok.

You will reach across all key functions that go into creating our agency’s output; from initial ideation, creative briefing, Creator communications right through to final delivery. You are a continuous problem solver, managing internal and external communications, and driving projects to completion.

Working alongside our TikTok marketing team, your focus will be around coming up with creative user-generated content ideas for the multitude of brands we work with. You will play a central role in helping manage micro-influencer relationships and help drive brand partnerships with creators on the platform. You will also be a key player in helping lead brand development across our client's TikTok accounts.

Requirements

• In-depth Creative Strategy - Building performance driven creative strategies for D2C brands on TikTok.
• UGC Management - You will be responsible for ensuring we deliver UGC Tiktok content consistently for each client account.
• Influencer management - You will lead the hunt to help create partnerships with brands and creators.
• Research - You must consistently be aware of upcoming trends on TikTok and up-to-date with potential new content angles.
• Analysing performance data such as CTR, CVR, ROAS, TSR and Hold-Rate to drive creative optimisation and reporting.

Ideal Candidate

• Has a strong understanding of social media and TikTok from a commercial angle.
• 3+ years of agency experience.
• Experience working and communicating with influencers.
• 6+ months of hands-on experience with the TikTok platform.
• Highly organised - willing to push others to deliver.
• Ability to conduct in-depth research and strong pattern recognition.
• Excellent communicator
• Ability to understand human psychology, sociology & why people buy things.
• Be passionate, enthusiastic, and personable.
• Skilled in client management and communication.
• Self-motivated and the ability to take initiative under pressure.
• Leadership & team management experience is a bonus.

Benefits

• You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
• Competitive salary + performance-based bonus structure.
• Flexible remote work options available.
• Extra holiday - take your birthday off.
• Annual salary reviews.
• Structured training and development.
• Frequent team building activities.
• Ability to progress into leadership roles.
• Company pension scheme.
• Annual bonus schemes.