Creative Services Lead | Home-based, Nationwide, UK

Stroke; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

Stroke is seeking a Creative Services Lead to shape and drive our in-house creative function across the UK. This role leads a multidisciplinary team of designers, content specialists and multimedia producers, ensuring our brand comes to life through engaging communications that support fundraising and our mission for stroke survivors.

You will champion a digital-first approach, safeguard the visual identity, and deliver audience-centred, accessible creative across channels.

Qualifications

• Significant experience leading creative, brand, studio or content teams.
• Strong art direction and leadership across digital and offline channels.
• Expertise in brand development, visual identity systems, storytelling and content creation.
• Experience translating complex organisational needs into clear, compelling creative solutions.
• Strong stakeholder management and influencing skills.

Responsibilities

• Provide creative leadership and set the creative vision for the organisation's in-house function.
• Lead development and evolution of visual identity ensuring consistency and impact.
• Act as lead art director on major campaigns, activations, digital experiences, publications and service communications.
• Champion innovative, audience-led creative thinking and storytelling.
• Build digital creative capability and ensure accessibility sits at the heart of every solution.
• Partner with digital marketing, website, email and social teams to create engaging content.
• Oversee resource planning, workflows, budgets, suppliers and freelancers.

Skills

Creative leadership

Brand development

Visual identity

Digital & offline channels

Stakeholder management

Budget management

Adobe Creative Suite

Figma

Team leadership

Education

Relevant degree in a creative discipline

Tools

Adobe Creative Suite

Figma

Job description

# Creative Services Lead | Home-based, Nationwide, UKRef: 000071Region:NationwideSalary:circa £49,700Closing date:Sunday 22 November 2026Job type:Full time## **Ref:000071 | Creative Services Lead | Home-based, Nationwide, UK**However, occasional travel will be required as part of this role (may include team meetings or other work-related meetings)**Salary circa £49,700 per annum** (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance with where you live) | **35 hours per week | 12-month fixed term contract****Lead a creative team that helps change lives**We're looking for an exceptional **Creative Services Lead** to shape and drive our in-house creative function during an exciting period of growth for the organisation.This is a unique opportunity for an experienced creative leader who combines strategic thinking with hands-on creative excellence. You'll lead a multidisciplinary team of designers, content specialists and multimedia producers, ensuring our brand is consistently brought to life through compelling, audience-focused communications that inspire engagement, support fundraising and advance our organisational goals.Working closely with the Head of Brand and Content, you'll champion a digital-first approach to creativity, safeguard and evolve our visual identity, and create the conditions for outstanding creative work across every channel and touchpoint.As Creative Services Lead, you'll:**Provide creative leadership*** Set the creative vision for the organisation's in-house creative function.* Lead the development and evolution of our visual identity, ensuring consistency, relevance and impact.* Act as lead art director on major campaigns, fundraising activations, digital experiences, publications and service communications.* Champion innovative, audience-led creative thinking and storytelling.**Drive a digital-first approach*** Build the digital creative capability in the team.* Ensure accessibility and digital application sit at the heart of every creative solution.* Partner with digital marketing, website, email and social teams to create engaging, high-performing content.**Deliver content and communications excellence*** Provide expert advice on effective content, communications and creative execution.* Support impactful communications across fundraising, services, research, policy, advocacy, brand and internal communications.* Ensure all creative work is audience-centred, accessible and inclusive.**Lead and develop a high-performing team*** Inspire and support a multidisciplinary team of creative professionals.* Foster an inclusive, collaborative and high-performing culture.* Coach, mentor and develop team members, helping them grow their skills and careers.**Strengthen creative operations*** Oversee resource planning, workflow management and creative production processes.* Manage budgets, suppliers, agencies and freelancers.* Ensure projects are delivered efficiently, on time and to the highest standards.* Drive continuous improvement across systems, processes and digital asset management.**About you**You'll be a strategic creative leader with a track record of delivering outstanding work through teams and partnerships. We're particularly looking for someone who has:* Significant experience leading creative, brand, studio or content teams.* Strong art direction and creative leadership experience across digital and offline channels.* Expertise in brand development, visual identity systems, storytelling and content creation.* Experience translating complex organisational needs into clear, compelling creative solutions.* Strong stakeholder management and influencing skills, with the ability to build credibility at all levels.* Experience managing budgets, creative operations, workflows and resource planning.* Experience working with agencies, freelancers and creative suppliers.* A strong understanding of accessibility, inclusion and user-centred design.* Experience using tools such as Adobe Creative Suite and Figma.* A relevant degree in a creative discipline.**Why join us?**You'll have the opportunity to lead a talented creative team, develop digital creative capability, influence how our brand shows up across every audience touchpoint and play a vital role in helping us achieve our mission to support stroke survivors. In return, you'll find a collaborative environment, meaningful work and the chance to make a lasting impact through creativity.**Interested?**If you're an inspiring creative leader who thrives on combining strategic vision, creative excellence and operational rigour, we'd love to hear from you. Apply now and help us create communications and experiences that make a real difference.To fulfil the role, you must be a resident of the UK and have the right to work in the UK.Please click here to view the role profile.Please click here to apply and submit your CV (including details of your current address), and a supporting statement of no more than one page, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. **Please include a link to your portfolio of relevant creative work either in your supporting statement or on your CV.** Please state any preferences for flexible working options in your supporting statement.**If you are applying under the Disability Confident scheme, please indicate this in your supporting statement when applying for the role.****Closing Date: 22 November | Interview Date: w/c 7 December 2026**Please note all roles close at midnight.Interviews will be held via video conferencing or in person. Please let us know if either will present any challenges when you email your application.