Creative Producer

dmg:media; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

DMG New Media is seeking a Creative Producer to build original, talent-fronted shows for Metro and social platforms. You will pitch formats, script and brief shoots, secure hosts and locations, and guide episodes from pilot to long-running series.

You’ll work closely with creators and the wider team, using data to refine formats and maintain strong audience engagement across channels.

Qualifications

• Track record of pitching and building original social video formats.
• Ability to take an idea from concept to an ongoing series.
• Experience directing shoots and working with hosts and contributors.

Responsibilities

• Pitch and develop original formats for TikTok, Instagram and YouTube.
• Own shows end-to-end: from pitch to running series, briefs and scripts.
• Source talent, locations and kit; manage shoots on-set.
• Write scripts and hooks for retention and brand alignment.
• Use performance data to refine formats and growth opportunities.
• Manage multiple shows and keep projects within budget.

Skills

Pitching formats

End-to-end ownership

Talent management

On-set direction

Script and copywriting

Performance analysis

Budget management

Video editing basics

Tools

Premiere Pro

Job description

Location: New Media Headquarters, Derry Street, HSK, London, W8 5HY
Position: Full Time / Permanent

About Us

DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we’re scaling rapidly across both short-form and long-form video.

About the role

This role works across the business, but sits primarily within Metro, where we’re building a slate of original, talent-fronted shows. Rush Hour Crush and What I Rent are live now, and we’re adding new shows to the slate every quarter. We’re looking for a Creative Producer to help build what comes next.

Main Responsibilities

• Pitch and develop original formats and build them into repeatable shows for TikTok, Instagram, YouTube and beyond.
• Own the shows end-to-end: from pitch, to pilot, to a running series - briefing shoots, writing scripts, and keeping every episode consistent in quality and tone.
• Source and secure talent, locations and kit, and build relationships with hosts and contributors who can carry a format over time.
• Attend and run shoots, directing camera and cast on-set.
• Write scripts, and build format structures and hooks for retention on social
• Take full ownership and accountability for the shows you run, including how they perform.
• Work closely with creators, hosts and the wider team to keep every show sharp and on-brand - and help connect talent across shows to build a shared audience.
• Use performance data to understand what’s working, and refine formats accordingly.
• Spot trends and opportunities - cultural, platform, production or format-related.
• Keep clear, consistent communication on production status across your slate.

Person Specification

• A track record of pitching and building original social video formats - you can talk an idea through from concept, to pilot, to an ongoing series.
• Strong instincts for what makes people stop scrolling, and the ability to write copy, scripts and hooks that are genuinely audience-first.
• Comfortable owning a project end-to-end: briefing and running shoots, managing hosts and contributors, staying on top of every episode across a series.
• A good eye for talent - you can spot what makes someone watchable, and know how to build the kind of relationship that keeps them invested in a format long-term.
• Experience creating for high-profile social channels is an advantage (1M+ follower channels, ideally).
• Comfortable using performance data to judge what’s working and adjust a format in response.
• Experience operating cameras is beneficial
• Some video editing experience (Premiere Pro) is useful but not essential - production and format skills come first here.
• Budget management - able to plan and keep a shoot or series within budget.
• Understanding of legal and editorial guidelines across global markets.
• Able to manage multiple shows and projects at once, within a busy, fast-moving team.
• Flexibility to work outside standard hours around shoots, launches and live moments, as the format demands

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.