Creative Marketing Manager

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About CATS Global Schools
CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers.

With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts school, English language schools and a variety of summer programmes in the UK, US, and China.

Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities.

We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.

The post-holder for this role will support our flagship brands:

• CATS Global Schools (CGS), which is our group brand
• Bosworth Independent School, a leading independent boarding school in the UK
• CATS Cambridge, a leading international boarding school based in Cambridge
• Guildhouse School, London, an enterprise and business-focused boarding school based in London
• The Worthgate School, an acclaimed boarding school based in Canterbury
• CATS Academy Boston, an international boarding school based in Boston, USA
• Cambridge School of Visual & Performing Arts (CSVPA), a traditional arts school based in Cambridge, UK
• Stafford House, a group of international English language schools based in the UK
• St Mikes, an independent boarding and day school for children aged from 3 to 18 years old in Llanelli, Wales.

Role overview
The post-holder for this role will be a crucial member of the marketing team, responsible for working with the Product Marketing Managers and Digital Marketing Managers to create an engaging and innovative content and design strategy to demonstrate and better explain the USPs of each school through targeted campaigns and materials.

The post-holder for this role will know our schools and programmes like the back of their hand and run engaging campaigns to articulate the USPs and nuances of our offering to our audiences. The post-holder will need to build positive relationships with our Senior Leadership Team and Academic Leadership Teams to fully convey to our sales team, partners, prospective students, and their parents the value of our offering.

The post-holder for this role is also responsible for managing a team of creative staff (1 Design Manager and 1 social media executive). The postholder will collaborate with the wider marketing team and key stakeholders in conceptualising creative campaigns, content and designs.

Responsibilities

Stakeholder Management

• Build positive relationships with school Principals and their Academic Leadership Teams to gather content needed for campaigns
• Manage creative agencies and freelancers in aid of producing content
• Take direction and support ideation for marketing priorities from the Global Marketing and Student Experience Director
• Facilitate and lead ideation sessions with multiple departments during campaign conception

Campaign Management

• Devise content and campaign strategy to demonstrate and better explain the USPs of our schools and programmes in market
• Plan and lead the creation of engaging content, from blog posts, social media content, videos, student testimonials, etc.
• Manage the production of the annual prospectuses
• Manage ad hoc design requests to in-house Graphic Design team
• Support the Content Specialist with social media content and campaigns
• Support the Design Manager with the design and print schedule
• Engage key stakeholders to find and create rich stories and content
• Share planned and published content with our sales team and internal stakeholders

Content Creation

• This role is hands-on in its approach and as such requires the Creative Marketing Manager to be involved in content creation process. Responsibilities may include:
• Plan and create engaging social media content
• Write informative and engaging blog posts and student testimonials
• Write and send email campaigns for the CGS brand and support email campaigns for individual school brands
• Produce, execute and edit video content for student testimonials, animations, etc
• Organise photography for events and social media content
• Engage key stakeholders to find and create rich stories and content
• Share planned and published content with our sales team and internal stakeholders
• Proofread web and print material

Other Responsibilities

• Manage re-branding, redesign logo, and document branding projects, standards and guidelines
• Support Digital Marketing Manager for effective web page designs and layouts
• Conceive and write print, digital and social advertising
• Contribute to product development and propose campaigns to enrich our offering

The post-holder may be required to support other activity outside of this job specification on occasion.

Person Specification
Essential

• Experience in delivering successful multi-channel content-focused campaigns, including paid social media campaigns
• Excellent experience in using InDesign, Photoshop & Premiere Pro, including video editing for YouTube, TikTok and Instagram
• Experience with email marketing for B2B and B2C clients
• Ability to produce high quality and engaging content for multiple platforms and formats
• Excellent communication skills, especially the use of appropriate language, correct grammar and spelling
• Excellent interpersonal and stakeholder engagement skills with ability to build effective relationships with internal and external stakeholders at all levels
• Strong project management skills and excellent planning and organisational skills
• Strong numerical skills, specifically statistical analysis
• Effective prioritisation and attention to detail, whilst working to multiple and tight deadlines
• Experience in managing people

Experience in education marketing, or a background in education
Experience of Google Ads and PPC campaigns
Experience of content management
Experience with using Wordpress, DotDigital or similar website and email marketing software
Experience of graphic design and knowledge of design principles

Applications will be reviewed as they are received and we reserve the right to appoint before the closing date, for this reason early applications are advised.

BENEFITS
Cycle to work Scheme
Tech Scheme
Car Scheme
Free flu vaccine through Healthshield
Free eye tests
Financial wellbeing support via WageStream
Employee Assistance Programme
Group income protection
GP24: GP Access for all
Health Cash Plan
Death in Service
Long service awards
Employee referral scheme
Enhanced Maternity and Paternity pay

OUR COMMITMENT TO INCLUSION AND DIVERSITY
We are committed to diversity, inclusion and belonging. Building on our core values Pioneering, Persevering, People We pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools and employer of choice for all.

SAFEGUARDING
CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines. This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained. Shortlisted candidates will be subject to online checks which may include social media.