Creative Marketing Lead / Storyteller - Vice President

J.P. Morgan; London; On-site; GBP 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a VP Creative Marketing Lead / Storyteller to cultivate a culture of storytelling within their technology organization. This role involves crafting compelling narratives that showcase technology transformation and future product visions. You will collaborate with engineering teams to highlight their work creatively while ensuring alignment with brand guidelines. By building storytelling capabilities and training others, you will enhance the appreciation of storytelling across the organization. This is a unique opportunity to influence and inspire through innovative communication strategies in a dynamic environment.

Qualifications

• Experience in storytelling within complex environments.
• Proficient in video creation and digital design.

Responsibilities

• Create stories through video, digital media, and written communication.
• Develop storytelling training and measurement frameworks.

Skills

Storytelling

Video creation

Digital design

Written communication

Backlog management

Stakeholder engagement

Tools

Adobe Premiere

Figma

Job description

Join us to tell stories that bring our deliveries to life, and inspire our teams and stakeholders with visions of the future we are building.

As a VP Creative Marketing Lead / Storyteller within our technology organization, you will play a unique role in creating a culture of storytelling that helps us deliver our objectives. You will find and enhance an existing network of like-minded colleagues, finding creative ways to work within the JPMC machine to achieve your goals. On your own and with this network, you'll promote the creation and appreciation of a variety of stories, learning as you go to see what resonates best with the audience, and for what benefit.

Job responsibilities

• Create stories of technology transformation work through video, digital media and written communication.
• Create innovative ways of highlighting the work being done by engineering teams.
• Bring to life future product and service visions.
• Find creative ways to remain within relevant comms and brand guidelines. m
• Build storytelling capability and awareness, by creating and delivering storytelling training for colleagues, and seeking out platforms to tell your own story.
• Create and maintain a backlog of storytelling priorities to ensure the team is right-sized and focused on high-value activity.
• Create a measurement framework for storytelling, so that we can trace ROI of any activities.

Required qualifications, capabilities, and skills

• Experience of storytelling within a complex environment.
• Video creation (including storyboarding, shooting and use of tools like Adobe Premiere).
• Digital design (including posters, emails, digital artefacts and use of tools like Figma).
• Written communication (corporate comms, blog posts).
• Ability to manage a backlog, with necessary sizing and prioritisation.
• Experience of working with business stakeholders, engineers, and other members of an agile team.

Preferred qualifications, capabilities, and skills

• Experience of doing similar work within financial services or similar industry would be an advantage, but not essential.
• Animation skills.
• Evidence of overcoming blockers to innovation and storytelling.