Creative Marketing Lead

Crieff Hydro Family of Hotels; Crieff; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A prominent hotel chain in Scotland is seeking a Creative Marketing Lead to drive storytelling and creative vision across campaigns. You will shape the brand's future through innovative marketing strategies while leading a dynamic team. Ideal candidates will possess strong design skills, experience in creative marketing, and a passion for storytelling. Join a friendly and supportive team in a hybrid role at Crieff Hydro Resort, helping to elevate a beloved brand during its transformative growth phase.

Benefits

Friendly & supportive team

Career progression opportunities

Exclusive discounts on stays and activities

Live-in accommodation available

Free meals on shift

Wellbeing support services

Team events & annual staff party

Qualifications

• Proven experience in a creative or marketing role.
• Design experience and proficiency with Adobe platforms.
• Deep understanding of brand identity and storytelling.
• Confidence in presenting creative work to leadership.
• Hands-on knowledge of design, copywriting, and video.
• Organised and commercially aware.

Responsibilities

• Shape campaign storytelling and deliver imaginative campaigns.
• Protect and evolve the brand, ensuring heritage is reflected.
• Lead the creative experience across all materials.
• Co-develop brand guidelines and creative frameworks.
• Provide inspiring creative direction to the team.
• Manage relationships with creative partners.

Skills

Creative leadership

Storytelling

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Campaign management

Brand identity

Job description

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We’re a family business through and through - family-owned, family-run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small, but all offer great food & drink, comfortable stays, and plenty of activities. Our Marketing team works to support all eight of our sites, offering a variety of challenges and opportunities.

About the role

We’re looking for a Creative Marketing Lead to join our Marketing team at Crieff Hydro Family of Hotels. This is a key role for a creative marketer who understands the power of storytelling. Someone who can honour our heritage of our hotels, while bringing fresh, relevant ideas to life across every channel. You’ll work closely with our marketing team as well as agency partners to deliver high-quality, on-brand creative that connects with today’s guests while staying true to the spirit of our history. From concept to execution, you’ll help shape the future of a beloved brand during a transformative period of investment and growth.

Key responsibilities

As Creative Marketing Lead, you’ll be at the heart of bringing our historic brand to life across every customer touchpoint - guiding the creative vision, inspiring the team, and delivering standout campaigns that connect with our target audience. You’ll champion creativity with purpose, ensuring everything we produce not only looks great but drives results.

• Shape campaign storytelling – Partner with the Marketing Manager, CRM Manager and wider team to concept and deliver imaginative campaigns for seasonal promotions, brand-building initiatives, and paid media.
• Elevate our brand – Protect, evolve, and celebrate the Crieff Hydro Family of Hotels brand, ensuring our rich heritage and brand voice are reflected across all creative assets.
• Own the creative experience – Lead the look, feel, and tone of all campaign, digital and print materials - from our website and app to social media, email, signage, and in-hotel experiences.
• Set the standards – Co-develop brand guidelines, tone of voice documents, and creative frameworks that make scaling quality creative seamless and sustainable.
• Lead from the front – Provide inspiring, hands-on creative direction to designers, writers, and content creators, offering clear feedback, sharpening ideas, and keeping everything on brief.
• Collaborate with creative partners – Manage relationships with freelancers, agencies, and production teams to deliver bold, polished creative on time and within budget.
• Balance vision with impact – Ensure every creative project aligns with business goals, meets deadlines, and delivers meaningful results for the brand.

Desired criteria

We’re seeking a strategic yet imaginative creative leader. Here’s what you’ll need to bring to the role;

• Have proven experience in a creative or marketing role (e.g., Marketing Manager, Social Media Manager etc) and understand how a marketing department functions—particularly how content, campaigns, and customer experience come together
• Have design experience and be proficient with Adobe platforms such as Photoshop, Illustrator, and Lightroom.
• Have a deep understanding of brand identity, storytelling, tone of voice, and design principles
• Be confident briefing, reviewing, and presenting creative work to internal stakeholders and senior leadership
• Bring hands-on knowledge of the creative world (e.g., design, copywriting, video). You don’t need to do the work, but you must be able to articulate a creative vision clearly
• Be organised, commercially aware, and comfortable balancing creativity with business goals, deadlines, and budgets

Location: This role is ahybrid rolewith 3 days based at Crieff Hydro Resort, Crieff, Perthshire and the remaining 2 days working from home.

What you'll get from us

• A Friendly & Supportive Team– Work in afun, welcoming environmentwhere team spirit and well-being are a priority.
• Grow with Us– We invest in our people. Whether you’re looking todevelop new skillsor take thenext step in your career, we’ll support you every step of the way.
• Career Progression– With multiple hotels, departments, and roles, you’ll have plenty of opportunities togrow and explore new career paths.
• Leadership Development– Get access to ourBe A Leader programmeand develop the skills to take your career further.
• Exclusive Discounts– Enjoyfree leisure membership for you and a partner,30% off retail, 50% of food and drinks, plus great savings on hotel activities.
• Team Rate Hotel Stays– Take time to recharge withdiscounted staysat all of our hotels from just£30 per night- where will you explore next?
• Refer a friend initiative– earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
• Guest mention incentive– earn an extra £5 for each guest review which positively mentions you.
• Live-in Accommodation– On-site housing is available, withbills included, making your move stress-free.
• Free Meals on Shift– Stay fuelled and focused withdelicious staff mealswhile you work.
• Wellbeing Support– Access24/7 confidential supportvia thePenninsula Employee Assistance Programme, covering mental health, financial advice, and more.
• Team Events & Annual Staff Party– We love to celebrate our people! Enjoy team events throughout the year and alegendary annual staff party.

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