Creative Lead: Shopify UX, Design Systems & AI

Visualsoft; Birmingham; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

MacBook provided

Pension scheme

Training & development

Cycle to work

Job summary

Visualsoft is seeking a Creative Lead within Operations to drive design standards, UX and creative delivery across our Shopify practice. You will lead a design discipline across pods, combining hands‑on craft with team leadership and commercial awareness.

You’ll own design architecture, map designs to Dawn, Horizon and our proprietary themes, and establish design systems and AI‑assisted workflows to improve quality, consistency and delivery speed.

Qualifications

• Senior leader with hands‑on design craft across Shopify experiences.
• Extensive ecommerce design experience and brand stewardship.
• Proven ability to lead design teams and partner with PMs, Solutions and Dev Leads.

Responsibilities

• Own the agency’s visual design standard across all delivery pods.
• Translate client needs into commercially effective Shopify experiences.
• Lead hands‑on design on enterprise projects and coach designers.
• Establish design critiques, QA outputs before client presentation.
• Develop and maintain Figma libraries mapped to themes and components.

Skills

Leadership

Visual design

UX design

Shopify knowledge

Team collaboration

Prototyping

Design systems

Tools

Figma

Shopify theme architecture

Job description

Visualsoft is seeking a Creative Lead within Operations to drive design standards, UX and creative delivery across our Shopify practice. You will lead a design discipline across pods, combining hands‑on craft with team leadership and commercial awareness.

You’ll own design architecture, map designs to Dawn, Horizon and our proprietary themes, and establish design systems and AI‑assisted workflows to improve quality, consistency and delivery speed.