Senior Creative Lead: Shopify UX & Design Systems

Visualsoft; West of England; On-site; GBP 90,000 - 130,000; Full time

Job summary

Visualsoft is seeking a Creative Lead to steer visual design, UX, and creative delivery across our Shopify practice. The role blends hands-on design craft with team leadership to elevate design quality, consistency and speed while protecting project profitability.

You will lead the design discipline across delivery pods, collaborate with PMs, developers and product owners, and define design standards, systems and AI-assisted workflows for scalable outcomes.

Qualifications

• Senior leadership in design with hands-on delivery responsibility.
• Strong understanding of visual design, typography, composition and brand expression.
• Experience designing for Shopify themes and merchant experiences.

Responsibilities

• Own design direction across pods, setting standards and ensuring quality.
• Lead discovery, user research and client communication to inform design decisions.
• Design for Dawn, Horizon and proprietary Shopify themes, mapping to theme capabilities.
• Build and maintain scalable design systems and libraries across projects.

Skills

Creative leadership

Design craft

UX design

Shopify design

Figma

Design systems

Stakeholder management

Tools

Shopify

Figma

Job description

Visualsoft is seeking a Creative Lead to steer visual design, UX, and creative delivery across our Shopify practice. The role blends hands-on design craft with team leadership to elevate design quality, consistency and speed while protecting project profitability.

You will lead the design discipline across delivery pods, collaborate with PMs, developers and product owners, and define design standards, systems and AI-assisted workflows for scalable outcomes.