Creative Lead - Performance Marketing

Runna; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading fitness app company based in London seeks a Performance Creative Manager to take ownership of creative strategies aimed at boosting customer acquisition and lifetime value. The role involves collaboration with marketing teams to execute high-performing campaigns across major platforms. Candidates should have over four years of experience in creative strategy or performance marketing, and a strong proficiency in Figma. Offering a competitive salary of £60,000 - £70,000 along with flexible working arrangements and comprehensive benefits.

Benefits

Flexible working

25 days holiday

Runna subscriptions

Strava membership

Headspace membership

Annual gear allowance

Private health insurance

Workplace pension scheme

Mental wellness platform access

Fertility support benefits

Qualifications

• 4+ years in creative strategy or performance marketing.
• Experience with Meta, TikTok, and YouTube.
• Proven track record in managing production workflows.

Responsibilities

• Lead creative strategy for performance marketing.
• Manage creative development across channels.
• Own creative testing framework for optimization.

Skills

Creative strategy

Performance marketing

Paid social

Figma proficiency

Organizational skills

Strategic thinking

Passion for innovation

Job description

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & now in 2025 we have just been acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join

The Team You’ll Join

You’ll be part of our growing in-house Creative team made up of producers, strategists, and UGC managers who love making scroll-stopping content for platforms like Meta, TikTok, YouTube. We’re a creative, curious bunch who aren’t afraid to test bold ideas. In this role you’ll own the relationship with Performance Marketing Managers to make sure we’re learning from what’s working (and what’s not) — keeping the feedback loop tight, sharing insights, and making sure we’re always learning, iterating, and scaling what works.

What You’ll Be Doing

You’ll take full ownership of Runna’s performance creative function - setting the strategic vision, managing cross-functional production, and developing high-performing creative across channels. You’ll report to Laura, Head of Performance Marketing.

• Lead the end-to-end creative strategy for performance marketing, with a focus on improving CAC and LTV
• Build and manage a quarterly creative roadmap aligned with channel priorities and business goals
• Oversee the development, prioritisation, and execution of creative briefs across all channels
• Line-manage and coordinate the workload of internal and external producers across static, video, and UGC
• Own and evolve a robust creative testing framework, scaling winners and cutting under performers
• Improve creative workflows and explore AI/automation tools to boost production throughput
• Act as the bridge between Creative and Paid Media to ensure alignment, communication, and results

What You’ll Bring To The Team:

• 4+ years in creative strategy, performance marketing, or paid social
• Experience leading creative strategy and execution across Meta, TikTok, and YouTube
• Proficiency in Figma - using it to map ideas, lead brainstorms, and bring creative concepts to life collaboratively
• Proven track record in managing complex creative production workflows and cross-functional teams
• Deep understanding of UGC, ad testing, and performance creative best practices
• Excellent organisational skills and ability to manage multiple projects simultaneously
• Strategic thinker with strong instincts for creative, data, and execution
• Passion for innovation and experimentation, with a willingness to push boundaries

Bonus Points If You Have:

• A background in fitness, health, or lifestyle brands
• Hands-on experience working with or sourcing UGC creators at scale

Salary and Benefits

We’re offering a salary of £60,000 - £70,000 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK

• Flexible working – we typically spend 2–3 days a week together in our Vauxhall office
• ️25 days holiday, plus bank holidays (which you can take whenever suits you)
• Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
• Strava membership!
• Headspace membership
• Money every year to spend on gear, events and the gym!
• We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
• Private health insurance with Bupa and workplace pension scheme
• Modern Health ia a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview Process:

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Screening call with Josh, Talent Lead (25-minute video call)
2. Intro call with Miranda, Director of Growth (25 minutes video call)
3. Take Home Task [1-2 hours] and Interview with Laura, Head of Performance and Calum, Creative Manager (50 minutes video call)
4. Final round: London office visit ~1hr in-person to meet with Dom, CEO and the rest of the UK team

How to Apply:

Please apply through this link (this will take you to our Workable career hub). Please note, we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application, please email [e-mail]

Still have questions or want to know more? Check out ourCareers Page

We’re unfortunately unable to sponsor for this role