Creative Lead

Marmion; Wakefield; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic Creative Leader to shape their brand's voice and develop impactful marketing strategies. This role involves crafting a clear creative strategy that aligns with business goals, overseeing multi-channel campaigns, and providing strategic insights to drive sales growth. You will lead a talented team, manage budgets, and ensure cohesive branding across all touchpoints. If you're passionate about creativity and leadership in a fast-paced environment, this opportunity offers a chance to make a significant impact on the company's success.

Qualifications

• Proven experience in creative leadership and strategic development.
• Strong project management skills and the ability to handle multiple projects.

Responsibilities

• Develop and implement a data-driven creative strategy aligned with business objectives.
• Oversee multi-channel campaign development and manage project timelines and budgets.

Skills

Creative Leadership

Strategic Development

Project Management

Communication Skills

Team Management

Market Analysis

Innovative Mindset

Job description

Due to the nature of our roles, candidates must be a UK resident residing within commutable distance Wakefield, West Yorkshire. Please note that we cannot offer visa sponsorship for overseas candidates.

THE ROLE

Reporting into the Sales & Marketing Director the successful candidate will play an integral role in the formation of the Creative strategy and have influence over the Sales strategy, defining the brand's voice, ensuring consistent & compelling messaging, and producing innovative campaigns that resonate with the target audience and deliver results.

ROLES & RESPONSIBILITIES:

• Develop & implement a clear and data-driven creative strategy that aligns with business objectives, mission, and values.
• Work closely with Sales and provide insights to inform the development of the sales strategy.
• Identify & develop marketing/creative initiatives to aid sales in lead generation activities.
• Provide strategic direction to the Board on creative roadmaps for business growth and commercial success.
• Stay updated on market trends, competitor activities, and industry developments to identify new opportunities.

Campaign Development & Management:

• Oversee the ideation, development, execution, and optimisation of multi-channel campaigns across Socials, Web, Exhibitions, etc.
• Ensure cohesion between the creative direction & branding, and update brand guidelines to ensure consistency across all touchpoints.
• Monitor and analyse campaign performance, producing insights and recommendations for improvement.
• Collaborate with cross-functional teams (marketing, product, sales) and translate business objectives into creative solutions.

Project Management:

• Oversee multiple projects simultaneously, managing timelines, budgets, and resources efficiently.
• Oversee the direction and progress of creative projects, from concept to completion, ensuring deliverables are on time, within budget and aligned with business goals and objectives.
• Provide clear creative briefs and feedback to ensure high-quality deliverables.
• Leadership & Management: Full management of 4 team members, providing leadership and coaching to encourage their professional development.
• Full responsibility of the Marketing budget.

SKILLS & EXPERIENCE:

• Previous experience in a practical & strategic Creative Leadership role is essential.
• Experience in developing and implementing a successful creative strategy is essential.
• Experience of working closely with Sales, providing insights & expertise to influence strategies and increase business revenue.
• Strong Project Management skills, with the ability to work on multiple projects simultaneously.
• Innovative & creative mindset, with experience developing/monitoring/optimising on-line and off-line marketing activities.
• Confident & concise communication skills, with exceptional written ability.
• Product design experience would be highly beneficial.
• Team management or mentoring experience.
• UK resident with unrestricted right to work in the UK.

OUR CLIENT:

Our client is a Yorkshire-based, privately owned manufacturer & supplier of cutting-edge power solutions, serving clients globally. With a focus on innovation and sustainability, their products are designed, developed, and produced by the team in West Yorkshire, aiming to create collaborative spaces for commercial and public use.

Please apply today by submitting your CV. If you would like to discuss this opportunity further, please contact Alice McGlaughlin or Janet McGlaughlin.