Content Writer

GYMSHARK; Metropolitan Borough of Solihull; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Performance-based Bonus

Funded Healthcare benefit

25 days holiday

Contributory Employer pension scheme

Flexible benefits programme

Gymshark Employee Discount

Life Assurance

Job summary

Gymshark is seeking an On-Site Content Writer to join our Search team in Solihull. You will create, optimise and maintain content across our global sites and blog, balancing editorial storytelling with SEO-driven objectives.

You'll work closely with SEO specialists, editors and data teams to develop content strategies, conduct keyword research and monitor performance, fueling organic growth while ensuring brand voice and regulatory compliance.

Qualifications

• Proven experience creating content for a variety of audiences and channels.
• Strong copywriting across editorial, blog, website, product and SEO-driven content.
• Demonstrable success delivering content that supports engagement and organic growth.
• Excellent proofreading, editing and sub-editing skills.
• Strong understanding of SEO principles and how they influence content performance.
• Experience using SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics and Screaming Frog.
• Ability to analyse data, identify trends and translate insights into content improvements.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple projects and deadlines.

Responsibilities

• Create engaging editorial content for our brand blog to grow organic visibility and attract new audiences.
• Write and optimise high-converting website copy, including product pages, category pages and landing pages.
• Conduct keyword research, competitor analysis and content optimisation to identify growth opportunities.
• Develop SEO-focused content strategies that support key campaigns, seasonal launches and business objectives.
• Maintain and refresh existing content to improve search performance and support visibility across search engines and AI-driven results.
• Monitor keyword rankings and content performance across key regions.
• Produce regular reporting on SEO and content performance against agreed KPIs.
• Collaborate with creative, technical SEO, marketing and insights teams to deliver effective content experiences.
• Interview internal experts, designers and athletes to gather unique insights and enhance content quality.
• Contribute ideas that evolve and strengthen the content strategy.
• Support testing initiatives, analyse results and make recommendations based on performance data.
• Ensure all content aligns with brand tone of voice, legal requirements and regional standards.

Skills

High-quality copywriting

SEO for content

Keyword research

Editorial storytelling

CMS familiarity

Analytics tools (Ahrefs/GA/ScreamingF)

Collaboration with teams

Tools

Ahrefs

Google Search Console

Google Analytics

Screaming Frog

Grammarly

Adobe Photoshop

CMS systems

Job description

We're looking for a talented On-Site Content Writer to join our Search team and help drive organic growth through engaging, high-performing content. This is an exciting opportunity for a skilled writer who understands how to create content that not only resonates with audiences but also performs in search.

You'll play a key role in creating, optimising and maintaining content across our global websites and brand blog, balancing editorial storytelling with commercial content. Working closely with SEO specialists, creatives and data experts, you'll use insights, research and performance data to shape content that improves visibility, supports campaigns and delivers value to our community.

If you're passionate about writing, curious about search behaviour, and enjoy turning insights into impactful content, we'd love to hear from you.

WHAT YOU'LL BE DOING

• Create engaging editorial content for our brand blog to grow organic visibility and attract new audiences.
• Write and optimise high-converting website copy, including product pages, category pages and landing pages.
• Conduct keyword research, competitor analysis and content optimisation to identify growth opportunities.
• Develop SEO-focused content strategies that support key campaigns, seasonal launches and business objectives.
• Maintain and refresh existing content to improve search performance and support visibility across search engines and AI-driven results.
• Monitor keyword rankings and content performance across key regions.
• Produce regular reporting on SEO and content performance against agreed KPIs.
• Collaborate with creative, technical SEO, marketing and insights teams to deliver effective content experiences.
• Interview internal experts, designers and athletes to gather unique insights and enhance content quality.
• Contribute ideas that evolve and strengthen the content strategy.
• Support testing initiatives, analyse results and make recommendations based on performance data.
• Ensure all content aligns with brand tone of voice, legal requirements and regional standards.

WHAT YOU'LL NEED:

• Proven experience creating content for a variety of audiences and channels.
• Strong copywriting experience across editorial, blog, website, product and SEO-driven content.
• Demonstrable success delivering content that supports both engagement and organic growth.
• Excellent proofreading, editing and sub-editing skills.
• Strong understanding of SEO principles and how they influence content performance.
• Experience using SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics and Screaming Frog.
• Ability to analyse data, identify trends and translate insights into content improvements.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• A proactive mindset with a passion for continuous improvement and testing new ideas.

Preferred Skills:

• Previous SEO experience in-house or agency-side.
• Experience creating editorial content within the health and fitness industry.
• Familiarity with content management systems (CMS).
• Exposure to tools such as Grammarly and Adobe Photoshop.
• Understanding of how SEO fits within the wider digital marketing ecosystem.
• Confidence giving and receiving constructive feedback.

CLOSING DATE: MONDAY 10th AUGUST 2026

LOCATION:

Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you'd like to request a reasonable adjustment please email [e-mail].

ABOUT US.

We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.

THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme - including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available

Office location specific benefits include (LDN):

• Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.