Creative Innovator

Flight Story Group; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading media company seeks a Creative Innovator to explore AI technologies for content and storytelling enhancement. You will lead experiments, partnering with teams to develop new formats and insights that keep the company at the forefront of innovation. Strong AI fluency and scouting skills are essential, with a hands-on approach to driving creative potential.

Qualifications

• Strong creative tech scouting skills to discover and synthesize new tools.
• Deep understanding of generative AI and its storytelling applications.
• Comfortable with ambiguity and fast iterations for lean experiments.

Responsibilities

• Discover and test emerging AI tools for storytelling and content creation.
• Launch high-impact AI experiments in collaboration with teams.
• Act as a resource for creative innovation within the company.

Skills

Creative tech scouting

AI fluency

Experimental mindset

Creative translation

Cultural intelligence

Job description

Location: Shoreditch, London (5 days per week, in office)

Reports to:Operations Director

We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.

Role Description

As the Creative Innovator, you will lead the exploration and experimentation of emerging technologies especially AI to unlock new creative possibilities across storytelling, content creation, and campaign development.

Embedded within the Innovation Team, you will stay at the forefront of innovation, rapidly testing tools, techniques, and formats to help FlightStory move faster, think bigger, and stay ahead of the curve.

You will play a key role in discovering what’s next by running agile experiments and translating future-facing technology into tangible creative opportunities.

Responsibilities

Discover and test emerging AI tools and creative technologies, quickly evaluating their potential impact on storytelling, production, and content innovation.

Launch fast-paced, high-impact experiments in AI storytelling and content generation. Work closely with creative and operations teams to validate what works.

Partner with developers, designers, and editors to co-create experimental content, tools, and workflows that push the boundaries of what’s possible.

Act as an internal thought leader and resource for creative innovation. Regularly share discoveries, insights, and real-world examples across the company.

Collaborate with the Operations Director and creative leads to ensure the most promising experiments are pressure-tested and scaled where relevant.

Keep FlightStory connected to the cultural and technological edge by scanning for shifts in platforms, tools, formats, and user behaviors that indicate what’s coming next.

Competencies

Demonstrates strong creative tech scouting skills, with the ability to discover, assess, and synthesize new tools, platforms, and technologies, maintaining a keen radar for innovation potential.

Possesses deep AI fluency, including a strong understanding of generative AI, synthetic media, and creative automation trends, with the capability to identify practical, storytelling-driven use cases.

Exhibits an experimental mindset, comfortable with ambiguity, fast iteration, and learning from failure. Able to run lean, insightful experiments that lead to bold breakthroughs.

Shows strong creative translation skills, bridging technical tools and artistic ideas to generate inspiring concepts and executions.

Maintains cultural intelligence with keen awareness of trends in media, design, and technology that shape audience expectations and creative opportunities.

Success Metrics

Conducts and shares a high frequency of rapid experiments, providing clear insights and creative implications.

Delivers tangible AI-driven outputs, such as new storytelling formats, prototypes, or campaign ideas that demonstrate innovation in action.

Achieves clear uptake of experimental ideas and tools within creative and production teams.

Maintains regular internal communication and inspiration sessions that raise awareness of new capabilities and future possibilities.

Contributes to FlightStory’s positioning as a forward-thinking, tech-savvy creative company.

Drives increased agility and innovation velocity across the business, powered by early adoption and experimentation.

Builds strong relationships across departments, enabling seamless knowledge transfer from discovery to deployment.

Location

We are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.

Some roles will require global travel so flexibility in this aspect is important and your hiring manager will confirm this with you during the interview process

Process

Screening Process -Skills Assessment and Video Interview - the skills assessment and Video Interview will give you an opportunity to showcase your skills and experience in a standardised way

Phone Call with the Talent Team - this is an opportunity to ask any general questions about the role and business

1st Interview - This first stage will involve meeting your direct team and/or manager

2nd Stage Interview - Task- this stage allows us to give you an insight into the day to day responsibilities of the role and gives us the opportunity to understand how you work

Final Stage Interview- the final interview involves meeting a Senior Stakeholder in the business