Creative Director, Brand Studio

Expedia, Inc.; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Expedia Group is seeking an award-winning, hands-on Creative Director to lead Brand Studio for three global brands—Expedia, Hotels.com and Vrbo. You’ll shape the creative point of view, own craft standards, and guide a multidisciplinary team of designers, motion designers, copywriters and AI specialists.

You’ll partner with senior leaders to push the brands forward with innovative, scalable work. You will balance bold creative ambition with timelines and budgets, championing AI-enabled workflows

Qualifications

• 10+ years in creative roles across in-house, agency or design consultancy.

Responsibilities

• Set the creative vision for Brand Studio across Expedia brands.

Skills

Creative direction

Team leadership

Brand systems

AI production workflows

Portfolio management

Hiring and development

Motion design

Photography and video

Copywriting

Balancing deadlines and budgets

Tools

Figma

Adobe

Weave

Job description

## Creative Director, Brand StudioApply: UK - London: Full time: Posted Today: End Date: November 16, 2026 (30+ days left to apply): R-107537At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.*\\*Please kindly include a link to your portfolio in your application* **About the role** We're looking for an award-winning, hands-on Creative Director to lead the creative vision for three of the world's biggest travel brands: Expedia, Hotels.com and Vrbo. Leading our Brand Studio team on visual identity and commercial and retail creative, you will shape how travellers see and feel our brands, raising the bar for creative everywhere they show up. In this position, you will set the creative point of view, own the quality of everything the studio makes, and guide a multidisciplinary team of designers, motion designers, copywriters and generative AI specialists. Pushing our brands to be bolder and more distinctive, you will balance creative craft with speed. We also expect you to champion innovation and future-state thinking, exploring what generative AI and new tools make possible for our brands. Reporting to the Senior Director, you will shape the roadmaps, systems and partnerships that keep the studio ahead of a fast-changing creative landscape. Above all, you will foster a culture where craft and great ideas come first, and creative innovation thrives. **In this role, you will;** * **Set the creative vision.** Shape Brand Studio's creative point of view and the standard of craft across every brand touchpoint. Bring a clear view on where AI fits in our workflow and what should stay human.* **Lead work from concept to delivery.** Turn strategy and business goals into ideas, and guide campaign, brand, product and marketing work through to final delivery.* **Build and grow the team.** Hire, manage and develop a team across design, motion, copy and brand. Direct freelance and agency partners for overflow and specialist work.* **Strengthen systems and process.** Own the brand's creative systems, guidelines and playbooks, along with the briefing and review process that keeps quality high as volume grows.* **Partner with senior stakeholders.** Be the lead creative voice with senior leaders and work closely with integrated marketing and teams across the business.* **Manage studio capacity.** Balance the workload across many briefs and know when to push back on scope or timelines. **Experience and Qualifications** * 10+ years in creative roles at an in-house brand studio, agency or design consultancy, including 5+ years leading creative teams* A portfolio that shows strong creative direction across brand, campaign, digital and product work, including original ideas you led* Experience hiring, managing and developing creative talent* A strong understanding of brand systems and how to keep work consistent across many briefs and channels* Experience briefing and managing motion, photography, video and AI production* Fluency with creative tools such as Figma, Adobe and Weave, and familiarity with scalable production workflows* Working knowledge of AI creative tools, and a view on how to use them responsibly* The ability to balance creative ambition with deadlines, budget and business priorities **Nice to have experience** * Experience building or scaling an in-house studio* Experience in a large, multi-brand or global organisation* Experience building AI-assisted creative workflows from scratch* Experience working with growth or performance marketing teams to turn brand creative into high-performing digital assets* Award-winning or widely shared creative work If this sounds like you, we'd love to see your work.