Creative Developer

Critical Playground LLC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private health benefits

Pension scheme 5% matched

25 days annual leave

Educational and wellbeing days off

Wellbeing, learning and development, &

Commuter allowance

Home office setup budget

Weekly free office lunch

Workation 45 days annually

Company meet-up

Job summary

Frontify is seeking a Creative Developer to bring ideas to life through thoughtful, high-performing digital experiences. You’ll work with designers, copywriters, and marketers to turn concepts into live campaigns and integrations.

You’ll own projects from start to finish across frontend and backend, translate Figma concepts into accessible web experiences, and help set coding standards for the team. This role supports a remote-first approach with optional London office days.

Qualifications

• 3–5 years of experience in development, across frontend and backend.
• Experience with collaborating with creative teams (design/brand/content).
• Strong HTML, CSS and JavaScript skills, plus backend language exposure (Node.js, Python, PHP).
• Hands-on experience with automated workflows (Zapier or scripts).
• Experience with REST APIs, webhooks, and third-party integrations.

Responsibilities

• Build and maintain pages, templates, and components in Webflow.
• Develop and customize HubSpot assets (landing pages, emails, forms, modules).
• Connect Webflow, HubSpot, and other tools via APIs and webhooks.
• Design and maintain automated workflows for marketing and creative teams.
• Transform Figma designs into responsive, accessible web experiences.
• Collaborate with designers to shape ambitious, technically achievable ideas.
• Write clean, well-documented code and help set team standards.

Skills

HTML

CSS

JavaScript

Node.js

Python

PHP

REST APIs

Webhooks

Zapier

Tools

Webflow

HubSpot CMS

HubSpot modules

HubL

Figma

Lottie

Rive

GSAP

Job description

Frontify is the brand platform behind some of the world's leading organizations, including Microsoft, Telefónica, Bosch, Mercedes-Benz, and Kia. We help every team bring brands to life — with governance in one place, seamless workflows across the tools people already use, and a foundation that's ready for AI.

We're driven by collaboration, curiosity, and the belief that great work can happen anywhere. What began in St. Gallen has grown to London, New York, and beyond. Wherever you join us, you'll take ownership from day one, shape work that reaches global brands, and help redefine how brands work in the age of AI.

What you'll shape

As a Creative Developer at Frontify, you'll bring creative ideas to life through thoughtful, high-performing digital experiences. Working closely with designers, copywriters, and marketers, you'll turn ideas into reality — from campaign landing pages to the integrations and automations that power our marketing engine.

You'll combine creative thinking with technical expertise, taking ownership of projects from start to finish across frontend and backend development. As part of our in-house team, you'll help bridge the gap between what's imagined and what's possible, working alongside creative teams to turn ambitious ideas into experiences that work beautifully.

What you'll do

• Build and maintain pages, templates, and components in Webflow.
• Develop and customize HubSpot assets, including landing pages, email templates, forms, and modules.
• Connect Webflow, HubSpot, and other tools through APIs, webhooks, and custom integrations.
• Design and maintain automated workflows that reduce manual work for marketing and creative teams.
• Transform Figma designs into responsive, accessible, and high-performing web experiences.
• Collaborate with designers from the start to shape creative ideas that are both ambitious and technically achievable.
• Write clean, well-documented code and contribute to setting standards for how the team builds.

What you bring

• You can work remotely from anywhere in the UK or on-site in our London office – or even mix it up during the week! Choose where to work from that works best for you.
• 3–5 years of experience in development, working across both frontend and backend.
• Experience collaborating with creative teams, including designers, brand, or content teams.
• Strong HTML, CSS, and JavaScript skills, alongside experience with at least one backend language or runtime, such as Node.js, Python, or PHP.
• Hands-on experience building automated workflows using tools such as Zapier or custom scripts.
• Confidence working with REST APIs, webhooks, and third-party integrations.
• A strong eye for design details, motion, and interaction.
• Clear communication skills and the ability to explain technical trade-offs to non-technical teammates.

Nice to have

• Advanced Webflow experience, including CMS, interactions, and custom code.
• Experience developing in HubSpot CMS, including HubL, custom modules, and workflows.
• Familiarity with animation libraries such as Lottie, Rive, or GSAP.
• Experience with performance optimization, SEO, and accessibility standards.
• An interest in brand management and design systems.

What we offer

• Private health benefits and health cash plan
• Pension scheme: 5% matched
• A minimum of 25 days of annual leave per year
• Paid educational and wellbeing days off
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget
• Weekly free office lunch
• Workation: Work from inspiring locations around the world (45 days annually)
• Invite to our summer company meet-up

We understand that every candidate's experience is different. If you're interested in this role but don't tick all the boxes, we still encourage you to apply.

A few things to know

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.

This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.

We use third-party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools don’t replace human judgement, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data and how to exercise your privacy rights.