Creative Design Lead, Brand Marketing

Moonbug Entertainment; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading children's entertainment company in London is seeking a Creative Lead to define and elevate its brand’s visual identity. The role involves leading an in-house creative team, overseeing design processes for marketing campaigns, and ensuring high creative standards. Ideal candidates will have over 8 years of design experience, including 2 years in a leadership role, and proficiency in Adobe Creative Suite. This position promises an innovative environment focused on impactful creative solutions.

Qualifications

• 8+ years of progressive experience in design.
• At least 2+ years in a leadership role.
• Proven track record of delivering impactful creative solutions.

Responsibilities

• Define and elevate visual identity of brands.
• Lead and inspire a team of designers.
• Oversee end-to-end design processes.

Skills

Design Leadership

Adobe Creative Suite

Brand Identity Development

Communication Skills

Multi-channel Marketing Campaigns

Education

Bachelor's degree in Graphic Design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

Sketch

Job description

The Role

We are seeking a highly experienced Creative Lead to spearhead our in-house Brand Creative team. This pivotal role will be responsible for defining and elevating the visual identity of our brand and marketing efforts, ensuring consistency, innovation, and strategic impact across all touchpoints.

You will be a hands-on leader and an exceptional designer, capable of inspiring and guiding a talented team to produce outstanding work that resonates with our audiences. Working closely with the Creative Director, you will have the opportunity to help shape and grow much-loved kids' brands. You'll work on marketing campaigns, brand identities, game and app launches, music releases, and more. The role is suited to someone with broad creative experience in both print and digital.

Responsibilities

• Help develop and champion the overarching creative vision and strategy for all brand and marketing design initiatives.
• Establish and maintain high creative standards, ensuring all output is on-brand, visually stunning, and meets strategic goals.
• Focus on leading specific campaigns, ensuring creative excellence and impact.
• Translate business objectives into compelling creative solutions.
• Stay abreast of industry trends, emerging technologies, and best practices in design and marketing to keep our brand at the forefront.
• Help define design systems, principles, and long-term brand evolution.

Team Management

• Lead, mentor, and inspire a team of talented designers, fostering a collaborative and high-performing environment.
• Provide constructive feedback, guidance, and professional development opportunities to help team members grow.
• Manage workload, allocate resources effectively, and ensure projects are delivered on time and within budget.
• Conduct performance reviews and support the career progression of team members.
• Champion a culture of creativity, innovation, and continuous improvement within the design team.

Hands-on Design & Execution

• Act as a lead designer on key projects, demonstrating exceptional design skills and craftsmanship.
• Oversee the end-to-end design process, from concept development and ideation to final execution and delivery.
• Directly involved in the conceptualisation and execution of major marketing campaigns and initiatives.
• Develop and refine brand guidelines, ensuring consistent application across all channels.
• Present design concepts and strategies to stakeholders, articulating rationale and incorporating feedback effectively.
• Drive the creation of comprehensive brand assets.
• Partner closely with Marketing and other internal teams to understand their needs and deliver impactful design solutions.
• Collaborate with external agencies or freelancers when necessary, managing relationships and ensuring quality output.
• Effectively communicate design concepts and rationale to non-design stakeholders.
• Sign off on third-party and partner designs.

Requirements

• Bachelor's degree in Graphic Design or Graphic Communication.
• 8+ years of progressive experience in design, with at least 2+ years in a leadership role within an in-house creative team or agency.
• A strong portfolio showcasing exceptional design thinking, a diverse range of projects (brand and marketing focus), and a proven track record of delivering impactful creative solutions.
• Experience developing visual identities and logo design.
• Strong experience in concepting and executing multi-channel marketing campaigns.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma/Sketch).
• Solid understanding of branding principles, marketing strategies, and user-centred design.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex design concepts clearly and persuasively.
• Proven ability to lead, mentor, and motivate a team of designers.
• Exceptional organisational and prioritisation skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with art directing motion & video, storyboarding, and scriptwriting.
• Familiarity with project tools (Monday, Lucid Link).
• Experience working in the entertainment industry or for a family/kids’ brand.
• Understanding of web design principles and UX/UI best practices.