Creative Copywriter

JR United Kingdom; Stoke-on-Trent; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a world-renowned luxury hospitality brand as a Copywriter. In this role, you will enhance the brand's voice and guest experience by crafting compelling, SEO-optimised narratives. Your work will span various platforms, ensuring consistency and engagement with a discerning audience as you significantly impact brand perception.

Benefits

Subsidized health, vision, and dental plans

Paid sick leave

Retirement plans with a match

Free online training through Aquent Gymnasium

Qualifications

• Proven copywriting experience, ideally within luxury brand or hospitality sector.
• Excellent communication skills and strong customer service orientation.
• Impeccable written and spoken English language proficiency.

Responsibilities

• Champion the brand's style guide, ensuring all copy aligns with its distinct voice.
• Meticulously edit and proofread all copy to ensure flawless execution.
• Craft engaging, SEO-optimised website content across various formats.

Skills

Copywriting

Communication

Customer Service Orientation

Attention to Detail

Job description

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Elevate a world-renowned luxury hospitality brand's voice and guest experience as a key member of their creative team. As a Copywriter, you will craft compelling narratives that embody the brand's essence and distinct personality across various platforms. This is your opportunity to make a tangible impact on how guests perceive and interact with this iconic brand, shaping their journey from initial discovery to lasting memories.

As a Copywriter, you will be an integral part of the brand team, ensuring consistent messaging and a captivating tone of voice across all communications. Your creativity and attention to detail will play a crucial role in enhancing the brand's image and engaging with a discerning audience.

Key Responsibilities:

• Champion the brand's style guide, ensuring all copy aligns with its distinct voice and personality.
• Meticulously edit and proofread all copy to ensure flawless execution and a polished brand image.
• Craft engaging, SEO-optimised website content, including webpages, blog posts, product descriptions, and booking engine text.
• Develop compelling copy for digital campaigns across various channels, such as PPC, display ads, and paid social media.
• Provide feedback and edits on hotel collateral, including menus, signage, and in-room materials.
• Collaborate with designers to create visually appealing and informative brochures, flyers, invitations, and print advertising.
• Partner with the sales team to develop B2B content for travel agent events, tradeshows, and sales materials.
• Build strong relationships with international colleagues across the business, supporting hotel marketing teams globally.
• Provide copywriting support for ad hoc projects as needed.

Must-Have Qualifications:

• Proven copywriting experience, ideally within the luxury brand or hospitality/travel sector.
• Excellent communication skills and a strong customer service orientation.
• Impeccable written and spoken English language proficiency.
• Proactive and adaptable, with the ability to manage multiple tasks simultaneously.

Nice-to-Have Qualifications:

• Experience working with international teams.
• Familiarity with SEO best practices.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.