Creative Content Campaign Specialist

LRQA; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

LRQA is seeking a Creative Content Campaign Specialist to contribute to marketing strategies that drive engagement and brand awareness. The role involves developing content plans, collaborating with teams, and leveraging AI tools to produce captivating content. Ideal candidates will have a degree in marketing and relevant experience in B2B content marketing, with strong communication and creative skills.

Qualifications

• 2-4 years' experience in B2B content marketing.
• Strong attention to detail and communication skills.
• Experience with AI-driven content strategies.

Responsibilities

• Develop integrated content plans aligned with GTM objectives.
• Produce and optimize content across various channels.
• Collaborate with marketing and sales teams for engagement.

Skills

Content Marketing

SEO

Copywriting

Campaign Management

Communications

AI in Marketing

Education

Degree in Marketing or related field

Tools

Google Analytics

Hootsuite

MS Dynamics

Job description

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Connecting with our clients sits at the heart of our marketing and sales campaigns, and to do this well, we're looking for talented, ambitious and forward-thinking Creative Campaign and Content Specialists to join our team and help drive our growth targets.

Who are LRQA?

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance and risk management provider, bringing together outstanding expertise in assessment, advisory, inspection, cybersecurity and training.

While we’re proud of our heritage, it’s who we are today that matters most. By staying true to our shared values and combining decades of industry and sector experience, we support our clients in building a safer and more sustainable future.

What do we do?

We help our clients negotiate a rapidly changing world, by working with them to manage and mitigate the risks they face. We bring together decades of unrivalled expertise in assessment, advisory, inspection and cyber security services. Our solutions-based partnerships are supported by data-driven insights that help our clients solve their biggest business challenges and turn risk into opportunity.

Operating in more than 150 countries with a team of more than 5,000 people, LRQA’s award-winning compliance, supply chain, cyber security and ESG specialists help more than 61,000 clients across almost every sector to anticipate, mitigate and manage risk wherever they operate.

We are proud to be the world's leading assurance and risk management partner. In everything we do, we are committed to shaping a better future for our people, our clients, our communities and our planet. Our independence means we provide reliable, impartial and informed advice. All of this helps us stand by the purpose that drives us every single day; shaping a better future together.

The next chapter for LRQA

The future is exciting and rapidly changing. New challenges and opportunities are arising all the time. We’re adapting to these challenges by expanding our portfolio of services and aiming to become the leading digitally enabled risk management and assurance provider.

With solid expertise and heritage in our sector, coupled with well-timed accelerated investment and a leadership team that is fully committed to delivering our vision, LRQA’s next chapter is set to be an exciting, transformational period of growth. We’re well placed to build on everything we’ve done and further our ambitions for the future. At such an exciting time this is a great opportunity to be part of our next chapter. We are looking for talented people who will support us to build on our strengths and transform our business to be the best partner for our clients.

We are looking for a Creative Content Specialist who is results oriented, proactive, flexible and enthusiastic about being a part of a best-in-class marketing team. If you have experience producing high-quality engaging content to support marketing plans and campaigns that drive lead generation and brand awareness, we would like to hear from you. It is imperative that you have a strong attention to detail and solid communications skills. If you have experience working with a marketing team to help implement, measure and continually improve AI-driven content and exceptional creative campaign assets to support strong marketing plans, you may be the right person to join our growing team.

Role Purpose.

The Creative Content Specialist is an experienced marketing professional who will be responsible for:

• Developing and delivering integrated content plans and activities that support the strategic Go to Market (GTM) objectives and campaigns for LRQA, in line with global strategy and key sector and solutions categories
• Ensuring content is seamlessly executed on time and within budget, through a range of marketing channels and content formats, including written and visual content across various digital format
• Ensuring content plans deliver a strong return on investment and enable achievement of lead generation, demand generation and sales targets, both globally and in key regional markets
• Inputting into and following best practice creative content frameworks to connect meaningfully with target audience
  
  

Key Responsibilities.

• Working with the GTM Marketing Manager, develop and execute creative content plans for GTM plan, key sectors, solutions, new products, etc on time and within KPIs and budgets.
• Leveraging AI, write, edit and proofread compelling content for blog posts, social media, email campaigns, product descriptions, website landing pages, whitepapers, video scripts, client success stories, digital content, etc ensuring content is optimized for SEO, demand generation and ABMS campaigns.
• Adapt, repurpose and deliver creative content assets to target audiences across various segments and audiences, per sector, solution, region, and account type (core, strategic and/or global)
• Collaborate with digital marketing and regional marketing teams to align content w/ campaigns & demand gen goals/content engagement KPIs, applying SEO best practices, readability and content structure to drive traffic and engagement.
• Collaborate with other marketing, sales and training team members, agencies and other internal and external interfaces to ensure timely and efficient campaign and creative content delivery.
• Collaborate across commercial team, developing and delivering internal enablement tools (sales decks, FAQs, etc) for GTMs/Solutions/Sectors/Content in your responsibility.
• Work closely with designers, agency partners, members of the marketing team, etc develop cohesive campaign content and creative assets.
• Working closely with the GTM Marketing Manager, ensure timely delivery of content within your area of responsibility, leveraging Digital Asset Management System (DAM) when new GM launches and campaign content assets are ready for launch and localisation.
• Ensure monthly and periodic reporting on GTM content engagement, campaign results, KPI achievement, etc to demonstrate results.
• Serve as a support to the global and regional marketing teams and go-to resource for content trends, platform updates and emerging technologies bringing fresh ideas and innovations.
• Ensure consistent application of LRQA brand guidelines in all creative campaign content and assets.
  
  

Technical/Professional Qualifications/Requirements.

• Degree level education in a marketing discipline with 2-4 years of B2B content marketing, content repurposing, use of AI in content marketing, and campaign coordination and execution experience or equivalent years’ experience in a similar B2B marketing role, ideally within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector.
• Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
• Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language.
• Experience in UX/website design and conversion optimisation – ideally previous experience working on an ecommerce website.
• Experience in providing B2B marketing campaign and creative content execution to generate leads and support sales growth
• Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
• Knowledge of applicable IT and digital technologies. Knowledge of Episerver, MS Dynamics, Google Analytics, Hootsuite, Bynder and/or similar marketing and sales systems required.
• A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills
• Ability to plans and prioritises workload to deliver results effectively and efficiently.
• Ability to work independently and as part of a regional and global team, with the ability to travel (occasionally) locally and globally, where needed
• Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude.
• Self-motivated, passionate and an optimist who is a resilient and calm in various situations.
• Experience analysing campaign results, data, preparing reports and making recommendations for campaign improvements.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  International Trade and Development

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