Creative Brand Strategist

Tomorrow Recruitment Ltd | B Corp™; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Tomorrow London is working with a well known retail brand to hire a Creative Brand Strategist to join their growing marketing team.

You will shape brand positioning, creative direction and campaign strategy, collaborating with internal creative, marketing and commercial teams to bring ideas to life.

The ideal candidate has 3–5 years in brand or creative strategy, understands consumer behaviour and is proactive, collaborative and culturally aware.

Qualifications

• 3–5 years' experience in brand/creative strategy
• In-house brand or agency background
• Proven experience developing brand strategies and campaigns
• Strong understanding of consumer behaviour and market trends
• Able to translate insights into clear creative briefs
• Experience across digital, social and offline channels

Responsibilities

• Shape brand positioning and creative direction
• Develop campaign strategy and concepts
• Collaborate with internal creative, marketing and commercial teams
• Translate research into briefs and ideas

Skills

Brand strategy

Creative concept

Consumer insights

Brand storytelling

Campaign strategy

Integrated campaigns

Cultural trends

Presentation skills

Cross-functional

Stakeholder presentations

Job description

Tomorrow London are working with a well known retail brand looking to bring on a talented Creative Brand Strategist to join their growing marketing team.

This is a great opportunity for a strategically minded creative who enjoys getting under the skin of a brand, understanding its audience and developing ideas that connect across multiple channels. You'll play a key role in shaping brand positioning, creative direction and campaign strategy, working closely with internal creative, marketing and commercial teams to bring ideas to life.

The ideal candidate will combine strong strategic thinking with a creative mindset, bringing fresh perspectives, cultural awareness and a solid understanding of how brands engage with consumers.

Key Skills:

• Brand strategy, positioning and development


• Creative concept development and campaign strategy


• Consumer insights, audience research and competitor analysis


• Brand storytelling, messaging and tone of voice


• Translating research and insights into clear creative briefs


• Developing integrated brand campaigns across digital, social and offline channels


• Identifying cultural trends and opportunities for brand growth


• Strong presentation skills and the ability to communicate strategic thinking


• Working collaboratively with creative, content and marketing teams

Key Requirements:

• 3–5 years' experience in a brand strategy, creative strategy or similar role


• Background within an in-house brand or creative/branding agency


• Proven experience developing brand strategies and creative campaigns


• Strong understanding of consumer behaviour, brand identity and market trends


• Ability to turn complex insights into clear, engaging creative ideas


• Experience working across multiple marketing channels and touchpoints


• Confident presenting ideas and strategic recommendations to stakeholders


• Excellent communication, organisational and problem-solving skills


• A proactive, curious and collaborative approach with a genuine passion for brands and creativity