Country Manager

Autosmart International Ltd; Lichfield; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Annual car allowance

Executive package

Training program

Laptop and phone

25 days holiday

Pension scheme

Private healthcare

Life assurance

Staff purchases

Job summary

Autosmart International Ltd in the UK is seeking an inspirational UK & Ireland Sales Manager to lead a diverse team of Regional Business Managers and Sales Development Managers. You will empower franchisees, drive growth across the national network, and travel across the UK and Ireland to coaching sites and showrooms.

Reporting to the UK & Ireland Managing Director, you’ll set budgets, build strong relationships with franchise owners, and deliver market insights to support Autosmart’s ambitious

Qualifications

• Proven B2B sales experience and ability to build relationships with diverse stakeholders.
• Experience leading and developing sales teams and franchise networks.
• Strong strategic mindset and ability to translate market data into action.

Responsibilities

• Lead and coach a team of Regional Business Managers and Sales Development Managers.
• Drive franchisee growth and network expansion across the UK & Ireland.
• Set national and regional sales budgets and monitor overheads.
• Establish performance benchmarks and consistent processes across the network.
• Present sales performance and market insights to the Board.

Skills

B2B sales

Leadership

Franchise experience

Strategic thinking

Job description

Do you have a track record of developing and growing franchise networks? Looking for a sales leadership role that's genuinely different?

At Autosmart, we're not just another manufacturer. We're an award-winning market-leading success story with ambitious growth plans, significant investment behind us, and a franchise network at the heart of everything we do.

In the last three years alone, we have:

• Invested £35 million state-of-the-art manufacturing hub
• Expanded our Franchise network in the UK & Ireland
• Been named 'International Superbrand' at the British Franchise Association Awards
• Achieved 'Very Good to Work For 2024' accreditation from employee engagement specialists, Best Companies two years in a row

Our franchisees are independent business owners who have invested in their futures with Autosmart. Their success drives our success, which is why we're looking for an exceptional UK & Ireland Sales Manager to help strengthen, support and grow our franchise network.

This is a highly visible leadership role where you will lead a diverse team of Regional Business Managers and Sales Development Managers with the aim of supporting franchisees to succeed in their professional and personal goals whilst achieving Autosmart’s vision.

Through your management and coaching the Regional business managers will build, foster and embed a culture of trust, collaboration and performance with franchisees. Through our field‑based showroom training programme, you'll gain first‑hand experience of the Autosmart business before using that insight to coach, mentor and develop your team to deliver outstanding results.

Reporting to the UK & Ireland Managing Director, you'll spend significant time in the field, supporting Regional Business Managers and franchisees alike. You'll play a key role in driving sales overhead as a percentage of sales, expanding national and regional accounts, gathering valuable market intelligence, and contributing to the wider strategic direction of the business.

Just as importantly, you'll be a trusted partner to our franchise network, building strong relationships, championing their success, and acting as a vital link between franchisees and Autosmart HQ.

Please note: This role involves frequent travel across the UK and Ireland.

What we offer

• Competitive executive salary and benefits package – we would be keen to discuss this with you.
• Annual car allowance of £9240
• Comprehensive company‑wide training and development programme
• Company laptop and mobile phone
• 25 days' holiday plus bank holidays
• Generous contributory pension scheme
• Non‑contributory private healthcare
• Life assurance at three times salary
• Employee assistance programme
• Staff purchases – take home products for free

What you'll be doing

• Completing a comprehensive field‑based training programme in a mobile showroom
• Nurturing and inspiring a large Franchise network across the UK and Ireland
• Driving sales growth across the UK and Ireland through strategic use of market data and insights
• Setting, managing and delivering national and regional sales and overhead budgets
• Establishing franchisee performance benchmarks and policies
• Leading, coaching and developing a team of Regional Business Managers to maximise performance
• Creating and embedding clear, transparent sales processes and ways of working
• Supporting franchisee recruitment and network growth
• Presenting sales performance and business insights regularly at Board level

What you'll bring

• Outstanding communication and relationship‑building skills
• Proven B2B sales experience within a relevant sector such as construction, automotive, vehicle sales or similar
• Ideally, experience working within a franchise environment
• Experience managing and influencing diverse stakeholder groups
• Adaptability, resilience and personal flexibility
• Strong commercial awareness with the ability to think strategically and make complex decisions
• Excellent organisational and time management skills
• Self‑motivation, drive and a positive, can‑do attitude

If you're an inspiring sales leader who enjoys developing people, building lasting relationships and helping business owners succeed, we'd love to hear from you.

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