Corporate Sales Director

JR United Kingdom; Farthing Street; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading UK foodservice provider is seeking a Corporate Sales Director to drive the sales strategy and lead a team of 14. Ideal candidates will have extensive experience in convenience retail and foodservice, demonstrate strong leadership skills, and show a capacity for business planning and negotiation. This role is pivotal for achieving significant sales and margin targets and will include developing colleague talents within a collaborative environment.

Qualifications

• Experience in convenience retail and foodservice sectors.
• Ability to work calmly under pressure.

Responsibilities

• Drive sales and margin results within the retail convenience sector.
• Set the corporate customer sales strategy.
• Utilize regional networks and Salesforce for customer plans.
• Create and execute sales strategy for long-term growth.
• Build and develop the team to maximize opportunities.

Skills

Industry networking skills

Leadership qualities

Collaborative mindset

Entrepreneurial thinking

Excellent communication skills

Negotiation skills

Commercial acumen

Tools

Salesforce

Job description

Job Description

Corporate Sales Director – Country Choice

Location: London (Orpington), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.08.2025

Expiry Date: 20.09.2025

Job Description

We have an exciting opportunity for a Corporate Sales Director to join the Country Choice Senior Leadership team, reporting directly to the Managing Director. The role involves leading the Corporate Sales team to achieve and exceed sales, margin, and capex targets.

You will be responsible for developing, implementing, and reviewing the corporate sales strategy across the convenience and foodservice sectors, including networking and relationship building within the wider Sysco business to embed Country Choice concepts.

The role has a national scope and leads a team of 14, including Controllers, Corporate Account Managers, Foodservice Sales Managers, and New Business personnel.

What you’ll be doing:

• Driving sales and margin results within the retail convenience sector to contribute significantly to company profitability.
• Setting the corporate customer sales strategy and aligning the sales team to meet annual targets, including joint business plans for individual customers.
• Utilizing regional networks and Salesforce to implement customer plans, build pipelines, and support business planning with accurate forecasting.
• Creating and executing the sales strategy for Country Choice's long-term growth initiatives, including selling CC concepts within Sysco GB foodservice channels.
• Building and developing the team to maximize opportunities, drive new business, and implement cross-functional best practices.
• Ensuring talent development through regular coaching, 121s, and field support, aligning with career aspirations and goals.
• Supporting a growth-oriented culture within Country Choice, encouraging a positive mindset towards change and progression.

What we are looking for:

• Industry networking skills and internal collaboration abilities.
• Leadership qualities focused on developing colleagues and achieving success through people.
• Collaborative mindset with cross-departmental working skills.
• Entrepreneurial thinking with innovative and creative problem-solving abilities.
• Ability to operate at pace with a growth mindset and adaptability to change.
• Experience working with customers in convenience retail and foodservice sectors.
• Excellent communication skills, both written and verbal.
• Business planning, selling, influencing, and negotiation skills.
• Commercial and financial acumen.
• Championing positive culture, effective communication, and colleague recognition.
• Ability to work calmly under pressure.