Corporate Digital Channels Adviser

Oman Shell; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working hours

Remote working options

Training and development programs

Parental leave

Job summary

Shell is seeking a Corporate Digital Channels Adviser to lead the execution of our corporate web content strategy across shell.com. You will define content structures, information architecture, and scalable global-to-local content frameworks to ensure consistency and quality across markets.

You will own the homepage strategy, oversee 'Who we are', 'What we do', and 'News & Insights' sections, and drive content optimisation for search, AI discovery, and audience engagement using performance data.

Qualifications

• Significant experience in corporate digital content and web management.
• Strong experience shaping web content structures for usability and findability.
• Expertise in SEO and GEO with embedding best practices into content development.

Responsibilities

• Lead execution of corporate web content strategy across shell.com.
• Define content structures, IA, and page models with global-to-local frameworks.
• Own corporate sections on shell.com such as 'Who we are', 'What we do', 'News and Insights'.
• Oversee homepage planning and optimisation to reflect corporate priorities and audience needs.
• Optimise content for search and AI-driven discovery, embedding best practices.
• Use analytics and performance data to drive content prioritisation and improvements.

Skills

Corporate digital content

Web content management

SEO/ GEO

Analytics & data insights

Stakeholder management

Multi-format content

Content architecture

News and insights content

Job description

**Job Description:****What is the role**Strategic Communications and Brand is an integrated team of communications, employee engagement, and brand professionals that combine compelling storytelling, creative content and data-led insights with media, campaign, and reputation strategy. The Corporate Digital Channels Adviser is part of Corporate Digital Strategy and Channels, a team that oversees communications across Shell's owned global digital and social channels. You will help bring Shell's corporate narrative to life across digital platforms, working closely with teams across Communications, Brand and Digital. The role focuses on driving integration, strengthening consistency across channels, and ensuring content and campaigns work together to support communications priorities.**What you will do*** Lead the execution of corporate web content strategy across shell.com.* Define corporate content structures, user journeys and content models, including information architecture and page structure, in partnership with the Web Assurance team and in line with defined digital frameworks and standards.* Define and implement scalable global-to-local content frameworks across corporate web pages, partnering with Web and Content teams to ensure consistency, clarity and quality across markets.* Lead the corporate communications experience across key corporate sections on shell.com, including “Who we are”, “What we do” and “News and Insights”, working with subject matter experts to ensure alignment with corporate communications priorities, regulatory requirements and agreed governance.* Own the strategic planning and optimisation of the homepage, collaborating with teams across Strategic Communications and Brand to ensure it reflects corporate communications priorities, audience needs and reputation objectives.* Lead optimisation of corporate content for search and AI-driven discovery (SEO/GEO), embedding best practice into content structure within the corporate content framework.* Use analytics, search data and performance insights to continuously optimise content, improve discoverability and inform content prioritisation.* Ensure integration of corporate communications across web and owned digital channels.* Own and optimise key digital storytelling formats across shell.com, including “Our Stories” and “The Energy Podcast”, ensuring alignment with corporate communications priorities and audience needs. **What you bring*** Significant experience in corporate digital content and web management, with a strong understanding of how content supports corporate reputation and business objectives.* Strong experience in shaping and optimising web content structures (e.g. information architecture, page design, content models) to improve usability, clarity and discoverability.* Strong expertise in SEO and GEO, with the ability to embed best practice into content development and optimisation.* Strong analytical capability, with experience using data, search insights and performance metrics to inform content decisions and drive continuous optimisation.* Experience managing and optimising multi-format digital content (e.g.: web, video, audio), including channel-level delivery and performance improvement.* Experience interacting with a complex group of stakeholders, enabling the best possible performance by collaborating and working across teams.* Curiosity and awareness of external digital trends, platforms and technologies, and their application to corporate communications.**What we offer**You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.* Continuously grow the transferable skills you need to get ahead.* Work at the forefront of technology, trends, and practices.* Collaborate with experienced colleagues with unique expertise.* Achieve your balance in a values-led culture that encourages you to be the best version of yourself.* Benefit from flexible working hours, and the possibility of remote/mobile working.* Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.* Take advantage of paid parental leave, including for non-birthing parents.* Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.* Grow as you progress through diverse career opportunities in national and international teams.* Gain access to a wide range of training and development programmes.Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via [e-mail] . We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.