Copywriting Resource

Harvey Nash; East Kilbride; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A public sector consulting firm is seeking a skilled copywriter for a 12-month contract focused on writing investment proposals for Scotland's economy. The ideal candidate will have experience in creating engaging content tailored to investors. Responsibilities include collaborating with teams, producing proposition resources, and aligning digital content with marketing strategies. This position requires strong writing and editing skills, along with an understanding of audience motivations for investment.

Qualifications

• Experience of working with public sector teams.
• Ability to construct engaging investor-led content.
• Comfortable using style-guides for consistency.

Responsibilities

• Deliver proposition content focused on Mission areas.
• Write engaging content across multiple formats.
• Support messaging for engagement with companies.

Skills

Writing quickly and efficiently

Editing and proofreading skills

Experience with audience engagement

Understanding of investment motivations

Job description

Copywriting Resource | 12 Month Contract | (Inside IR35) | Glasgow/Edinburgh/Aberdeen (mostly home based)

Day Rate: circa 300

Job Description:

Our Public Sector client has recently adopted a Mission focus, prioritising areas which will contribute disproportionately to the Scottish economy specifically the following:

• Accelerating Energy Transition: Helping with the just transition from fossil fuels to renewables
• Scaling Innovation: Helping innovative companies in key industries to set up and grow here
• Boosting Capital Investment: Attracting mobile capital to invest in growth projects/ companies in Scotland

This Mission approach has been embraced by the client which has prioritised its own efforts within this overall direction to ensure effective delivery of Mission objectives. This applies to both Inward Investment and Trade.

It is fundamental to their efforts to both attract inward investors and to support the ambitions of existing Scottish based companies to expand internationally that they have clear content, stressing both the attractiveness of Scotland as a place for investment and also the support that can be provided to companies looking to trade internationally.

This brief now requires the successful candidate to be able to demonstrate experience of working with these Mission teams, across both Inward Investment and Trade to articulate the benefits of the Scottish offer and how their support can help companies.

Main Duties of Role

The successful candidate will be responsible for delivering proposition content and the role will involve:

• Constructing and write engaging investor-led content focusing on Mission areas across multiple formats.
• Working within agreed design and brand guidelines
• Supporting the messaging and design of content for our new Opportunity Approach to lead generation for inward investment.
• Supporting the messaging for our engagement with ambitious Scottish based companies seeking to expand international sales.
• Producing and maintaining a family of proposition resources including Scotland's key sector propositions & regional collateral.

This work would involve corresponding with internal contacts and external partners, sharing briefing templates and obtaining input, writing the proposition, incorporating input from external partners, identifying and collating photos / other visual assets to be used, going through various rounds of approvals.

Copywriters would be working within the global investment team, working flexibly and equipment will be provided. While reporting through the global investment team, activities will also support our activity in International Trade.

The client's internal team has overall and ultimate responsibility for planning, development and publication of digital content and channels. The contractor will be required to work with colleagues to ensure planned digital content aligns with and supports the international marketing and comms plan and is published in accordance with the overall editorial and content plan, building our brands, brand guidelines and accessibility requirements.

Key Skills

• Target audiences we are seeking to influence include global companies, capital investors, internationally trading firms, talented Individuals and trading partners, so we are seeking skilled copywriters who can understand these audience and their motivations for investment and can demonstrate experience / excellence in writing specifically for these audiences. Previous public sector experience would be beneficial.
• The ability to write quickly, efficiently and to a brief is essential, and good editing / proof reading skills are also required.
• The successful individual will also be comfortable using and adopting a style-guide to maintain consistency in tone of voice.
• We not only focus on telling target investors why Scotland is a great place to do business but actually what this means to them. We have a very specific benefits led approach. Similarly, for internationally trading firms, we need to tell the story in their words - we know this has more impact to help influence others.
• Developing and advising on experiential content - experience of working on virtual reality projects, inputting into scripts and working with multiple internal and external stakeholders.

Desirable Skills

• International communications / marketing experience
• Investment propositions / pitches
• B2B / stakeholder engagement
• Industry engagement

This role has been deemed inside IR35 by the client. Applicants must hold, or be happy to apply for, a valid Basic Disclosure Scotland. Please click the link to apply.