Copywriter - Up to £40,000 - Sport

Blu Digital; Newcastle upon Tyne; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading digital agency is seeking a creative Copywriter to oversee content management for an engaging mobile app and website. This role will focus on maintaining dynamic content while driving audience engagement strategies. The ideal candidate will possess substantial experience in digital content management, understanding audience behaviours, and skills in CMS and analytics to enhance user experience.

Qualifications

• Significant experience in digital content management is essential.
• Expertise in audience engagement strategies and analytics tools.
• Strong understanding of audience behaviours across mobile and web.

Responsibilities

• Manage day-to-day content for a high-profile mobile app and website.
• Implement fan engagement strategies through interactive features.
• Ensure content aligns with brand values and marketing campaigns.

Skills

Digital storytelling

Editorial judgement

Audience engagement strategies

Organisational skills

Education

Experience in digital content management

Tools

CMS platforms

Analytics tools

Job description

An exciting opportunity has arisen for a creative and driven Copywriter to take ownership of the day-to-day content management and curation of a high-profile mobile app and official website. The role is responsible for ensuring both platforms remain dynamic, engaging, and relevant, delivering a seamless digital experience for users while supporting commercial, marketing, and audience growth objectives.

Working closely with editorial, digital, and marketing teams, you will manage live content updates, match coverage and editorial calendars. The position requires strong editorial judgement, digital storytelling skills, and an understanding of how to optimise content across mobile and web platforms. You’ll also play a key role in implementing fan engagement strategies through interactive features, push notifications, and in-app messaging while ensuring content aligns with wider brand values and campaigns.

The ideal candidate will bring significant experience in digital content management. Expertise in CMS platforms, analytics tools, and audience engagement strategies is essential, alongside excellent organisational skills and the ability to manage multiple projects to tight deadlines. A passion for digital innovation and a strong understanding of audience behaviours across mobile and web platforms will ensure success in this role.