Copywriter - Sweaty Betty

Sweaty Betty; City of Westminster; On-site; GBP 28,000 - 42,000; Full time

Job summary

Sweaty Betty is seeking a Copywriter to craft on-brand copy across our marketing channels, including website, product copy, emails, ads and blogs. You will report to the Copy Manager and collaborate with the web team to keep content fresh and SEO-friendly.

You will write engaging product copy, brainstorm ideas, and ensure communications are consumer-focused while staying aligned with our brand voice.

Qualifications

• Experience of at least 2-3 years, working within a global digital lifestyle or retail brand
• A natural storyteller with excellent writing, subbing and editing skills
• A meticulous eye for detail and a strong understanding of grammar and punctuation
• Detail-oriented team player with creative problem solving and excellent communication skills
• An ability to manage multiple projects in a fast-paced environment.
• The nature of the role involves working closely with various stakeholders across the business, so a confident, approachable and considerate character is an essential
• A positive approach to your work; you are open to receiving constructive feedback
• PC literate with working knowledge of Outlook and Microsoft Office

Responsibilities

• Work with the Copy Manager to create brilliant copy, ensuring all comms are brand-enhancing and consumer-focused
• Writing copy across all different channels
• Having a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends
• Working closely with the web team to ensure all content is on brand and up to date including home pages, banners and content spots, community and brand areas of site
• Create content for the Sweaty Betty blog, with a particular focus on SEO friendly content
• Brainstorm copy ideas
• Writing engaging and accurate product copy
• Keeping the brand team’s product directory up to date with product research

Skills

2-3 years experience

Global brand experience

Storytelling

Editing skills

Attention to detail

Multitasking

Stakeholder collaboration

Feedback oriented

Outlook & MS Office

Tools

Outlook

Microsoft Office

Job description

We burst onto the scene as the OGs of female‑first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first‑ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as a Copywriter as we continue our mission to empower women through fitness and beyond. You in? Reporting to the Copy Manager, you will be responsible for writing on‑brand copy across our marketing channels, including our website, product copy, emails, ads and blogs.

Our Values

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

Your SB Journey

• Work with the Copy Manager to create brilliant copy, ensuring all comms are brand‑enhancing and consumer‑focused
• Writing copy across all different channels
• Having a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends
• Working closely with the web team to ensure all content is on brand and up to date including home pages, banners and content spots, community and brand areas of site
• Create content for the Sweaty Betty blog, with a particular focus on SEO friendly content
• Brainstorm copy ideas
• Writing engaging and accurate product copy
• Keeping the brand team’s product directory up to date with product research

Skills & Experience

• Experience of at least 2-3 years, working within a global digital lifestyle or retail brand
• A natural storyteller with excellent writing, subbing and editing skills
• A meticulous eye for detail and a strong understanding of grammar and punctuation
• Detail‑oriented team player with creative problem solving and excellent communication skills
• An ability to manage multiple projects in a fast‑paced environment.
• The nature of the role involves working closely with various stakeholders across the business, so a confident, approachable and considerate character is an essential
• A positive approach to your work; you are open to receiving constructive feedback
• PC literate with working knowledge of Outlook and Microsoft Office

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long‑lasting changes necessary. We care about our people, our community and world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive. Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners." We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever‑expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.