Copywriter (Menopause)

Menopause Care is dedicated to providing exceptional care and support for women navigating menopause. We pride ourselves on supporting all women with our empathy and warmth. Our approach is completely personalised and goes beyond just treatment and medication.

We’re a fast-growing team, on a mission to raise the standards of menopause care globally. We’re committed to creating a menopause service that goes beyond what is currently available, and supports all women to learn about this stage in life. Our mission is to empower women with expert-led information, compassion, and practical solutions to help women live long, healthy, and happy lives.

Menopause Care is part of the MANUAL family, which also includes our men's health services and Voy, our weight loss brand.

We’re looking for a skilled and versatile Mid-level Copywriter to help us craft strategic and impactful copy that educates, informs, and nurtures our patients.

You’ll write primarily for our Menopause Care brand, playing a critical role in shaping the brand voice, creating exceptional content across the full patient journey, and ensuring our messaging is clear, consistent, and aligned with our overall strategy.

This role is perfect for a writer who thrives in a creative environment and can truly empathise with the audience they’re writing for (in this case, women who are about to enter or are already in menopause). The ability to write in a way that’s professional yet warm is key.

What you'll do

• Style guides & editorial standards: Partner with Frankie (Lead Copywriter), Dr. Naomi Potter, and our content team to develop and refine brand tone of voice, style guides, and editorial guidelines.
• Email & patient communications: Write clear, empathetic, and engaging emails that guide patients through every stage of their journey with us.
• Social media copy: Craft concise and attention-grabbing paid ad copy and captions tailored for various platforms, ensuring our tone resonates with our audience.
• Product copy: Write product descriptions and messaging that communicate key benefits and features while maintaining brand consistency.
• Strategic funnel copywriting: Tailor messaging based on the patient’s intent and stage in the funnel.
• Cross-functional collaboration: Work closely with internal teams to align content with broader business goals and marketing strategies.

Who you are

• +4 years of experience in-house or agency side.
• Proven experience as a copywriter, content writer, or similar role.
• Exceptional writing and editing skills, with a knack for balancing creativity and strategy.
• Strong understanding of our patient experiences and how to tailor messaging to different stages of the funnel.
• Experience building and refining tone-of-voice guidelines and editorial standards.
• A collaborative mindset with the ability to work closely with cross-functional teams.
• Highly organised, detail-oriented, and able to manage multiple projects at once.
• A passion for storytelling and creating patient-centric content.
• Ability to use data and user research to inform strategy and copy.
• Experience working in health (especially women’s health), wellness, or a patient-facing industry.
• Bonus: Experience collaborating closely with product designers to develop creative solutions, ensuring alignment with product objectives and enhancing the ability to hit the ground running.

What we offer

• A fast-paced, dynamic environment where your ideas and contributions will make a real impact.
• The opportunity to work in an experimental and innovative team.
• The chance to collaborate with leading menopause care experts, including Dr. Naomi Potter.
• A supportive and inclusive workplace dedicated to improving the lives of women navigating menopause.
• Competitive salary with a generous stock option plan.
• Hybrid role in London Bridge with in-office perks.
• Professional development budget, wellness benefits, annual retreat, and more.
• 25 days of holiday, flexible working policies, and a private healthcare plan.

Seniority level

Not Applicable

Employment type

Other

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Hospitals and Health Care