Copywriter - Marketing

Cielo; United Kingdom; Remote; GBP 30,000 - 50,000; Full time

Job summary

A leading company in marketing seeks a Copywriter - Marketing who excels in writing and editing materials across channels like websites, digital ads, and social media. The role demands creativity, effective storytelling, and the ability to work collaboratively with teams while ensuring content accuracy. Ideal candidates should possess substantial experience in B2B content marketing and be skilled in writing for diverse audiences.

Qualifications

• Minimum 5 years professional writing experience in marketing.
• B2B content marketing experience required.
• Preferred experience writing for global audiences and SaaS.

Responsibilities

• Write and edit marketing/sales materials across various channels.
• Generate engagement through creative storytelling.
• Collaborate with writers and designers for visual content.

Skills

Writing skills

Editing skills

Communication skills

Time management

Detail-oriented

Education

Bachelor’s degree in Advertising, Marketing, Journalism, or relevant field

Tools

Microsoft Office Suite

Job description

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The Copywriter - Marketing is responsible for writing and editing marketing and sales materials across a range of channels, including website, digital ads, email, social media, and presentation. The Copywriter crafts compelling and engaging copy in multiple formats by combining an active intellectual curiosity, a natural ability to build relationships with internal and external subject-matter experts, and exceptional writing and editing skills.

• Location specifics: United Kingdom
• Work arrangement:remote

Duties and Responsibilities:

• Ideate, research, outline, draft and edit copy for communications pieces, including website copy, social media content, emails,case studies, digital ads, articles, Q&As, sell sheets, and presentations.
• Move seamlessly from writing engaging, concise marketing copy (ads, social, headlines, video scripts, etc.) to effective longer-form marketing content (news releases, thought leadership, case studies, etc.)
• Edit content from various sources for spelling, grammar, brand voice & style, and SEO.
• Generate engagement and conversation with creative storytelling, pulling out compelling narratives from conversations with the business.
• Collaborate with other writers and designers on creative ideation and to bring insights to life visually through infographics, images, videos, etc.
• Independently monitor industry and competitor publications globally, providing analysis and input into the direction of the Cielo editorial calendar.
• Other duties as assigned.

Job Description

The Copywriter - Marketing is responsible for writing and editing marketing and sales materials across a range of channels, including website, digital ads, email, social media, and presentation. The Copywriter crafts compelling and engaging copy in multiple formats by combining an active intellectual curiosity, a natural ability to build relationships with internal and external subject-matter experts, and exceptional writing and editing skills.

• Location specifics: United Kingdom
• Work arrangement:remote

Duties and Responsibilities:

• Ideate, research, outline, draft and edit copy for communications pieces, including website copy, social media content, emails,case studies, digital ads, articles, Q&As, sell sheets, and presentations.
• Move seamlessly from writing engaging, concise marketing copy (ads, social, headlines, video scripts, etc.) to effective longer-form marketing content (news releases, thought leadership, case studies, etc.)
• Edit content from various sources for spelling, grammar, brand voice & style, and SEO.
• Generate engagement and conversation with creative storytelling, pulling out compelling narratives from conversations with the business.
• Collaborate with other writers and designers on creative ideation and to bring insights to life visually through infographics, images, videos, etc.
• Independently monitor industry and competitor publications globally, providing analysis and input into the direction of the Cielo editorial calendar.
• Other duties as assigned.

Qualifications

Position Requirements

Education:

• Bachelor’s degree required in Advertising, Marketing, Journalism, or relevant field.

Experience:

• Minimum of 5 years of professional writing experience in a similar role within the marketing industry.
• B2B content marketing in an in-house setting is required.
• Ability to thrive in a fast-paced and sometimes ambiguous environment.
• Writing for global audiences, with a specific focus on APAC, is preferred.
• Writing for SaaS, tech, etc. is a plus.
• Writing for multiple channels and platforms is preferred.

Exposure:

• Excellent written and verbal communication skills.
• Exceptionally accurate writing and editing talents.
• Detail-oriented from start to finish.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Strong time management and organizational skills.
• Knowledge of generative AI and how it can support the creative process.
• Knowledge of search engine optimization (SEO) best practices.