COPYWRITER (IHA)

Asahi Europe & International; Woking; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the beer industry is seeking a Digital Executive to join its in-house agency in the UK. This role involves creating compelling content across various platforms, managing projects, and collaborating with teams to drive engagement. Ideal candidates will have a university degree in design and 3 to 4 years of experience, bringing creativity and a proactive approach to their work.

Benefits

Competitive salary and benefits package

Hybrid working model for flexibility

Qualifications

• 3 to 4 years experience working in an in-house or agency environment.
• Strong digital and social media proficiency.
• Familiarity with A/B testing for websites, digital assets, email and ad copy.

Responsibilities

• Produce strong creative copy that engages consumers.
• Manage multiple design projects simultaneously.
• Collaborate with marketing and creative teams for campaign development.

Skills

Creative Copywriting

Digital Marketing

Project Management

Communication

Education

University degree in design

Job description

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We are building a creative powerhouse inside Asahi, one of the world’s most respected beer brands. If you’re looking to break free from traditional agency life and grow within an exciting in-house environment, this is your chance to make an impact.

At Asahi, we’re assembling a best-in-class in-house agency to elevate some of the most iconic beer brands in the world—Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Kozel, Grolsch, Lech, and Tyskie—across multiple markets. And we need aDigital Executiveto help drive our digital presence, ensuring our campaigns and platforms perform at their best.

Functional Overview

To deliver better, more creative, and efficient ideas and campaigns, we are launching an innovative in-house agency to support the Global Asahi brands. We are seeking exceptional, dedicated Copywriters to support our creative team, to deliver creative excellence and innovation in everything we do.

As a key member of our creative team, you will be a driving force of creativity. Crafting compelling, engaging, and persuasive content for a variety of platforms, helping to communicate our brand’s message, engage our audience, and drive business results. Working closely with your design counterparts to develop great creative solutions and ideas, attending brainstorms and sharing exciting trends with your team. You’ll have the ability and initiative to take control of briefs and with guidance of the Senior Creative Lead, to shape our communication’ strategy across a variety of channels. You’ll be able to work within existing guidelines and develop copy suitable for a variety of applications.

The right candidate will need to have a can-do mentality, agile in managing workload, creative minded and able to deliver clear communication to stakeholders.

What You’ll Be Responsible For

Produce strong creative copy, that sits within our brand guidelines but that excites consumers, driving engagement, conversations and gives us an edge against our competitors.

Location: UK | Hybrid

FIXED TERM CONTRACT

Join the Digital Evolution at Asahi

We are building a creative powerhouse inside Asahi, one of the world’s most respected beer brands. If you’re looking to break free from traditional agency life and grow within an exciting in-house environment, this is your chance to make an impact.

At Asahi, we’re assembling a best-in-class in-house agency to elevate some of the most iconic beer brands in the world—Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Kozel, Grolsch, Lech, and Tyskie—across multiple markets. And we need aDigital Executiveto help drive our digital presence, ensuring our campaigns and platforms perform at their best.

Functional Overview

To deliver better, more creative, and efficient ideas and campaigns, we are launching an innovative in-house agency to support the Global Asahi brands. We are seeking exceptional, dedicated Copywriters to support our creative team, to deliver creative excellence and innovation in everything we do.

As a key member of our creative team, you will be a driving force of creativity. Crafting compelling, engaging, and persuasive content for a variety of platforms, helping to communicate our brand’s message, engage our audience, and drive business results. Working closely with your design counterparts to develop great creative solutions and ideas, attending brainstorms and sharing exciting trends with your team. You’ll have the ability and initiative to take control of briefs and with guidance of the Senior Creative Lead, to shape our communication’ strategy across a variety of channels. You’ll be able to work within existing guidelines and develop copy suitable for a variety of applications.

The right candidate will need to have a can-do mentality, agile in managing workload, creative minded and able to deliver clear communication to stakeholders.

What You’ll Be Responsible For

Produce strong creative copy, that sits within our brand guidelines but that excites consumers, driving engagement, conversations and gives us an edge against our competitors.

Quality control: Responsible for overseeing the design and quality control of your work, from development through to production.

Project management: Manage multiple design projects simultaneously, meeting deadlines and maintaining high-quality standards.

Campaign Development: Collaborate with marketing and creative teams to conceptualise and execute campaigns that align with brand objectives.ensuring the highest quality at every stage. Including digital, social, production and on and off-trade.

Editing and Proofreading: Review and refine content to ensure accuracy, consistency, and adherence to brand guidelines.

Collaborate with cross-functional teams and external partners to deliver integrated campaigns that resonate globally.

Self-sufficiency: You’ll have a high level of self-sufficiency, having the ability to ask the relevant people the right questions to get the information needed to handle projects autonomously when needed.

Stay Updated: Keep up with design trends, industry developments, and new technologies to ensure copy is informed and relevant.

Cultivate an environment of continuous innovation, encouraging experimentation with new ideas, technologies, and platforms.

What You Bring To The Table

University degree in design and 3 to 4 years experience working in an in-house or agency environment

Experience with B2B or B2C copywriting.

Strong digital and social media proficiency with knowledge of social media trends and best practices.

Familiarity with A/B testing for websites, digital assets, email and ad copy.

Enthusiasm for brainstorming and ideation.

Proven track record of delivering award-winning campaigns across multiple channels

Experience working with global lifestyle or premium brands.

Why Join Us?

Work on some of the world’s most recognised beer brands, delivering digital solutions that make an impact.

Be part of a growing in-house agency, shaping its digital evolution from the ground up.

Gain global experience, collaborating across markets to create high-performance campaigns.

Enjoy a fast-paced, entrepreneurial environment where new ideas are encouraged.

Hybrid working model, offering flexibility while fostering collaboration.

Competitive salary and benefits package, designed to support your career growth.

About Asahi Europe & International

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

About Our In-House Agency

Our in-house agency is transforming how we deliver creative, social, and digital campaigns for Asahi’s global and local brands. With teams based inItaly, the UK, Czechia, the Netherlands, and Poland, we operate as a pan-European hub—bringing together top talent to create high-impact marketing solutions.

By balancingcreativity, cost-effectiveness, and speed, we’re building a streamlined model that sets the standard for in-house agencies across the FMCG industry.

And we’re just getting started. As we grow, our remit will expand across even more markets, giving you the opportunity to be part of something that’s continuously evolving and pushing boundaries.

Diversity & Inclusion Statement

We are committed to nurturing a workplace where we celebrate and respect difference and support everyone to be true to who they are! At Asahi Europe and International, we believe you canSHINE AS YOU ARE—no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Ready to Make an Impact?

If you’re looking for a role where you can truly shape the future of an in-house agency and contribute to high-impact digital campaigns, we’d love to hear from you.

Apply today and help us redefine what’s possible for in-house agencies.