Copywriter (icebreaker)

VF Corporation; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global apparel company is seeking an exceptional Copywriter to join their marketing team in London. The ideal candidate will create engaging copy for campaigns, ensuring a unified brand voice and collaborating with various departments. Applicants should have a minimum of 5 years of experience, exceptional writing skills, and a proactive attitude. Join a company committed to sustainable lifestyles and diverse workplaces.

Benefits

50% discount on all VF brands

On-site gym with health initiatives

Inclusive international environment

Qualifications

• At least 5 years of experience in outdoor, fashion, or sustainability-driven industries.
• Native-level English proficiency is required.

Responsibilities

• Ensure a unified brand voice across markets and channels.
• Create compelling copy for global campaigns and product launches.
• Develop storytelling platforms across multiple channels.
• Work with legal and sustainability teams for compliance.
• Tailor content for regional audiences.
• Optimize copy for SEO.

Skills

Exceptional English writing skills

Strong organizational skills

Proactive team player

Ability to work under tight deadlines

SEO optimization

Education

Bachelor’s or master’s degree in communications or related field

Job description

icebreaker is seeking an exceptional Copywriter to join our Global Marketing Team. The position can be based in Stabio, Switzerland, or London, UK.

We believe that nature holds the answers and are committed to leading a movement towards a more natural lifestyle by reducing unnecessary plastic in performance apparel. Our passion lies in connecting people with natural alternatives.

We regularly launch campaigns and initiatives to educate consumers about how our clothes are made, the materials used, and the benefits of switching to natural options. Our dedication to progress drives us to find solutions that positively impact our planet. While we acknowledge we are not perfect, we are committed to continuous improvement.

Let’s Talk About the Role

The Copywriter will be the voice of icebreaker, shaping its tone and messaging across all creative and marketing communications.

You will collaborate closely with the global marketing team (brand and creative) to develop and execute global brand and product campaigns. Additionally, you will work with departments such as merchandising, design, and sales to ensure a consistent brand voice across all touchpoints.

How You Will Make a Difference

• Ensure a unified brand voice by maintaining consistent messaging across markets and channels.
• Create compelling copy for global campaigns and product launches.
• Develop storytelling platforms across multiple channels, including e-commerce, newsletters, retail, wholesale, and social media.
• Work with legal and sustainability teams to ensure compliance and accurate claims.
• Support the product team with product descriptions, innovation highlights, and naming.
• Tailor content for regional audiences to resonate with diverse cultural markets.
• Optimize copy for SEO to enhance website and paid advertising performance.

Skills for Success

The ideal candidate is an outstanding marketing copywriter with the ability to transform brand stories into engaging campaigns.

• At least 5 years of experience, preferably in outdoor, fashion, or sustainability-driven industries.
• Exceptional English writing skills and understanding of various marketing channels.
• Ability to work efficiently and accurately under tight deadlines.
• Strong organizational skills and attention to detail.
• Proactive team player in a fast-paced environment.

Native-level English proficiency is required. A bachelor’s or master’s degree in communications or a related field is a plus, but experience and achievements are most important.

VF is a global apparel company dedicated to connecting people to lifestyles they cherish through our brands. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and the planet. Learn more at vfc.com

What’s in it For You

We aim to unleash human potential through our people’s ideas, energy, and commitment. We offer comprehensive benefits supporting mental, physical, and financial well-being:

• A respectful, feedback-driven culture rooted in respect and integrity
• An inclusive international environment embracing diversity
• Opportunity to work with an iconic lifestyle brand across multiple brands and countries
• On-site gym with health and well-being initiatives
• 50% discount on all VF brands
• Breakout areas with complimentary hot drinks

Inclusion & Diversity

As a purpose-led, performance-driven company, we foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to creating a workplace that celebrates diversity and allows everyone to bring their authentic selves to work.

VF is an equal opportunity employer, supporting disadvantaged groups and providing equal opportunities for all applicants and employees, regardless of race, gender, age, religion, sexual orientation, gender identity, disability, or other protected characteristics.

If you’re interested in joining our team, we would love to hear from you!

Due to high application volumes, only successful candidates will be contacted for interviews.

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VF is committed to diversity and inclusion, welcoming individuals from all backgrounds and ensuring equal employment opportunities.