Copywriter B2B

Ocean Finance; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Ocean Finance is seeking a talented B2B Copywriter to shape the voice of their new venture, Binq. The role involves creating supportive, informative content aimed at empowering SMEs. Candidates should possess strong B2B writing skills and a good understanding of small business needs.

Benefits

Competitive salary with annual reviews

Health care benefits including eye test vouchers

25 days holiday plus public holidays

Training and development opportunities

Flexible benefits via Ocean Health Plan or Perkbox

Social team events and retreats

Community volunteering days

Tree planting initiative for new hires

Qualifications

• Experienced B2B writer with clarity and empathy.
• Understanding of SME needs: cashflow, costs, and growth.
• Familiarity with keyword research and content strategy.

Responsibilities

• Write engaging content for blogs, guides, and newsletters.
• Research SME trends and turn insights into high-performing content.
• Optimise content for SEO and user intent.

Skills

B2B Writing

SEO

Research

Clarity in writing

Empathy

Job description

About the company

Binq is an exciting new business with a bold mission: to be the go-to community for small and medium-sized businesses looking to grow, save money, and thrive. We help SMEs access funding, cut costs on essential services like energy and insurance, and provide straight-talking, actionable advice to help business owners make smart decisions.

Think of us as your business-savvy best mate. The one who’s always got your back, with smart ideas, useful tools and a few money-saving tricks up their sleeve.

Binq is part of the Intelligent Lending Group with sister companies includingOcean Finance, CredAbility and TotallyMoney

This is a hybrid role requiring you to work in our office in London or Manchester 2 days per week.

About the job

We're looking for a talented and versatile B2B Copywriter to help shape the voice of Binq. You’ll be central to our content strategy, creating friendly, helpful, and educational articles that make business owners feel supported, informed, and empowered.

This is more than just writing. It’s about becoming a trusted voice for our members, like the adviser or mate every business owner wishes they had.

What you’ll be doing for us

• Write clear, engaging, and practical content for Binq’s blog, guides, newsletters, and website
• Break down complex topics like funding, energy switching, insurance, and business growth into simple, useful advice
• Research the latest SME trends and pain points, turning insights into high-performing content
• Work closely with the marketing and product teams to align content with campaigns, member needs, and seasonal trends
• Help shape Binq’s tone of voice: approachable, supportive, and straight to the point
• Optimise content for SEO and user intent

About you

• You’re an experienced B2B writer with a knack of making jargon understandable
• You’ve written for SMEs, fintechs, SaaS platforms, or comparison sites
• You get what small business owners care about: cashflow, costs, time, and growth
• You write with clarity, personality, and empathy - no fluff, no filler
• You know your way around keyword research, on-page SEO, and content strategy basics
• You’re proactive, full of ideas, and love making a difference through your words

Bonus points if you have:

• Knowledge of business banking or UK energy and insurance markets
• A background in business journalism or advisory content
• An interest in helping build a brand from the ground up

What we’ll do for you

• Pay you competitively and review your salary every year
• Welcome you into our awesome team (dare we say the best? We do, yes!)
• Bring the kind of vibe where we want you to share your ideas, even if it’s not “your area”
• Provide you with all the kit you need to work from home. Of course, you can also work from our Manchester or Cyprus offices, too.
• Help you plan for life after work with our pension scheme
• Take care of your health with eye test vouchers, and our employee assistance programme
• Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday
• Support you with training, mentoring and anything else you need to further your development and hit your career goals
• Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic
• Help you help others with optional “community” days for volunteering
• Provide you flexibility of benefit with the Ocean Health Plan or Perkbox, whatever suits your life best
• We will also plant a tree when you join us and then a tree for every year that you are with us (many we hope) working in partnership with Just One Tree