Copywriter (6 Month FTC), EMEA

Abercrombie and Fitch Co.; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A global fashion retailer in London is seeking a talented Copywriter to support its EMEA Marketing team. This role involves creating engaging marketing and UX copy tailored for European customers, while collaborating with various teams. The ideal candidate should have a clear understanding of digital marketing and experience in writing for large brands. This position offers opportunities for creativity and growth within a dynamic environment.

Benefits

Incentive bonus program

Paid parental and adoption leave

Work from anywhere options

Merchandise discount

Qualifications

• Experience in copywriting—ideally in fashion retail or a creative agency.
• Proven ability to write for large, global brands and tailor messaging for different markets.
• Strong grasp of digital marketing, e-commerce, and UX best practices.

Responsibilities

• Write and maintain website marketing copy optimised for EMEA audiences.
• Optimize key site touchpoints and develop copy variations for UX elements.
• Create region-specific campaign copy aligning with global brand guidelines.

Skills

Copywriting experience

Digital marketing knowledge

Excellent writing and editing skills

Understanding of Gen Z audience

Job description

Company Description

Job Description

We’re looking for a talented and versatile Copywriter to join our Hollister EMEA Marketing team. This role works across Marketing and UX copywriting-shaping the voice of Hollister for our European customer while ensuring our digital experiences are clear, engaging, and optimised for conversion.

You’ll work across web, product, and campaign content to create copy that’s globally consistent but locally relevant, balancing brand storytelling with user experience best practices. It’s a collaborative, creative role in a team that’s constantly evolving, offering plenty of opportunity to bring fresh ideas to the table.

This job is located at our EMEA Home Office London, England and reports to the EMEA Art Director

What Will You Be Doing?

Marketing Copy

• Write, edit and maintain website marketing copy—including campaign messaging, product descriptions, promotions, and branded content—optimised for EMEA audiences.
• Partner with creative, marketing and product teams to deliver compelling copy that embodies Hollister’s tone of voice and drives engagement.
• Refine and optimise product copy, taxonomy, and naming conventions to improve clarity and discoverability.
• Create region-specific campaign copy that resonates with European customers while aligning with global brand guidelines.

UX Copy

• Optimise key site touchpoints such as product recommendations, navigation menus, and shopping bag messaging to improve conversion and user experience.
• Develop and test multiple copy variations for UX elements, applying A/B testing insights to drive measurable results.
• Localise and adapt copy for EMEA audiences during global and regional feature rollouts ensuring cultural relevance and brand alignment.
• Participate in periodic full-site UX content reviews to keep messaging fresh, clear, and effective.

What Do You Need To Bring?

• Experience in copywriting—ideally in fashion retail or a creative agency.
• Proven ability to write for large, global brands and tailor messaging for different markets.
• A self-starter who thrives working autonomously and enjoys contributing to an ever-evolving role and team.
• Experience working with a Gen Z-focused brand, with an understanding of how to craft messaging that resonates authentically with that audience.
• Strong grasp of digital marketing, e-commerce, and UX best practices.
• Excellent writing, editing and proofreading skills with exceptional attention to detail.
• Able to manage multiple projects and adapt quickly to shifting priorities.

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sitesabercrombie.com,abercrombiekids.com, andhollisterco.com.

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• Annual companywide review process
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER