Copywriter

Dimond Connect; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A wellness-focused marketing firm in London is seeking a Creative Copywriter to craft high-converting copy for video ads and social media. Ideal candidates will have over 2 years of experience in creating compelling narratives, a strong understanding of paid media platforms, and a proven ability to use performance data to inform creative decisions. This role offers the chance to innovate and lead within a growing team.

Qualifications

• 2+ years experience writing high-converting copy for a health/supplement D2C Brand.
• Proven track record of creating copy for video ad concepts.
• Strong understanding of Paid Media Platforms.

Responsibilities

• Craft high-converting copy for video ads and marketing materials.
• Scripting compelling narratives for video ads.
• Analyzing data and performance metrics to optimize copy.

Skills

Exceptional Copywriting Skills

Marketing First Principles

Creative Mind

Data-Driven

Leveraging AI Tools

Project Management

Job description

Our client in the wellness space is hiring a Creative Copywriter in London!

Core Job Responsibilities

• Crafting high-converting, direct response copy for our video ads, social media posts, and other marketing materials
• Scripting compelling narratives for our video ads, with a primary focus on Meta platforms
• Developing website copy, email content, and other marketing communications as needed
• Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience
• Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations
• Analyzing data and performance metrics to refine and optimize copy across all channels

Additional Functions

• Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders.
• Identify opportunities to expand our client's reach through new platforms, content formats, and audience segments
• Build and maintain a library of high-performing creative assets to streamline production processes.
• Opportunity to build and lead a creative team as the company scales

Core Skills

• Exceptional Copywriting Skills, particularly in "direct response" style
• Marketing First Principles: You understand what motivates purchase behavior.
• Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life
• Data-Driven: you pore over reports, analytics and dashboards to guide your marketing decisions
• Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts
• Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.)

Qualifications

• Ideally 2+ Years Experience writing high-converting copy for a health/supplement D2C Brand or another e-commerce brand that was spending heavily on Meta ads
• Proven track record of creating copy for video ad concepts, for brands spending over £200k/Month on Paid Social advertising and hitting acquisition/revenue targets
• Strong understanding of Paid Media Platforms (Meta specifically)
• Analytical mindset with a track record of using performance data to inform and optimize creative decisions