Copywriter

Hollybank Trustees Ltd; Greater London; On-site; GBP 37,000 - 47,000; Full time

Benefits offered by this job

Hybrid working (min 3 days in office)

Life assurance

Study sponsorship

Employee assistance programme

Company day out

Enhanced parental leave

Learning & development opportunities

Job summary

Purcell in London is seeking a self-motivated Copywriter to shape editorial materials for digital and print. Based in our London studio, you will collaborate across the practice within the Work Winning Team to craft clear, engaging content that strengthens the brand and supports audience storytelling.

The role requires strong editing, storytelling and SEO awareness, with experience across thought leadership, website copy and award submissions.

Qualifications

• Exceptional writing, editing and proofreading skills.
• Experience writing for heritage/architecture sectors.
• Ability to communicate complex ideas clearly and engagingly.
• Experience creating award submissions and thought leadership content.
• Collaborative and able to manage multiple projects to deadlines.

Responsibilities

• Edit and proofread a range of materials to maintain tone and brand.
• Write engaging content for articles, submissions, websites and brochures.
• Develop content for social media, newsletters and campaigns.
• Create project narratives to showcase Purcell's work.
• Coordinate with teams to translate information into audience-friendly copy.
• Maintain brand voice and guidelines across communications.

Skills

Copywriting

Editing

Proofreading

Storytelling

Interviewing

Collaboration

Content strategy

Attention to detail

Time management

SEO awareness

Tools

MS Word

InDesign

PowerPoint

Job description

Location: On site / London, UKjob type: Permanent / Full-timeSector and subsector: Architecture | ArchitectureAnnual Salary range:from £ 37,000.00 to £ 47,000.00

We’re looking for a self-motivated and enthusiastic Copywriter with a passion for storytelling and an eye for detail to help shape Purcell’s editorial materials. Based in our London studio and sitting within our Work Winning Team, the Copywriter will work closely with colleagues from across the practice. The role will involve research, creation and editing of a wide variety of clear, engaging and persuasive content for digital and print, with a strong understanding of audience across all collateral.

The Copywriter will shape Purcell’s public-facing written material, ensuring all outputs are to a high standard, well written and consistent in style; clearly communicating key themes, showcasing our projects and strengthening our brand.

Purcell celebrates 80 years of practice in 2027: we have an exciting programme of activity planned that requires a dynamic, hands-on team player with a proven editorial track record, with excellent knowledge of the built environment or heritage sector.

Purcell is an award-winning employee-owned architectural and heritage consultancy practice with a commitment to quality, innovation, and diversity. We have staff of approximately 350 talented architects, designers, heritage consultants and surveyors across 14 offices, in Australia, Hong Kong and UK. Proudly ranked No. 1 for Heritage in the World Architecture 100 for a fifth consecutive year.

Collaboration is central to our employee-ownership culture, providing opportunities to work on some of the finest buildings, from meticulous heritage and conservation schemes to bold contemporary design. We offer a rewarding and supportive environment for personal and professional development, and our employee-owned ethos empowers everyone to use their voice. We believe in creating an equitable and inclusive culture, founded on our values, which celebrates knowledge sharing and our successes, to build an inspiring work environment.

It is our distinctive employee-owned working culture that has contributed to our status as a World Architecture Top 100 Practice, renowned for our excellence in architecture and heritage consultancy.

Our benefits package includes

• Agile, flexible and hybrid working, (a minimum of 3 days in office, up to 2 days WFH).
• Annual leave increasing with long service.
• Life assurance.
• Study sponsorship with paid study leave.
• Employee assistance programme.
• Company day out.
• Enhanced parental leave
• Enhanced learning & development opportunities.

Key Responsibilities

• Edit existing written materials, from broader structural edits to in-depth copyedits to ensure consistent tone of voice, word-choice etc relevant to audience and brief.
• Proofread content written by others in the practice to ensure accuracy, clarity, consistency and clear response to brief.
• Write engaging and clear content for a wide range of collateral: thought leadership articles, award submissions, website copy, brochures, presentations, etc.
• Create content for social media, newsletters, event invitations, video subtitles and email marketing campaigns.
• Develop compelling project narratives that showcase the best of our projects and thoughts, positioning Purcell clearly and engagingly to our external audiences.
• Write internal communications copy as needed, engaging internal audiences.
• Research industry trends and topics to generate relevant content ideas.
• Optimise digital content for search engines (SEO) and user engagement where appropriate.
• Coordinate and collaborate with the wider work winning, technical and other teams across the practice to gather information and translate it into accessible, audience-focused copy.
• Maintain a consistent tone of voice and brand messaging across all communications.
• Act as ambassador for and guardian of established brand and stylistic guidelines that should be strictly implemented across all work.

Candidate Profile

Potential candidates should have:

• Knowledge of heritage / architecture / construction industry and awareness of key themes for the industry.
• Proven experience of articles published as a copywriter, content writer, or communications specialist.
• Exceptional writing, editing, and proofreading skills.
• Experience writing award submissions.
• Ability to communicate complex or technical concepts in a clear and engaging way.
• Self-motivated with strong attention to detail and organisational skills.
• Strong interpersonal and communication skills with excellent interviewing and storytelling abilities.
• Collaborative and confident working across a variety of teams.
• Experience managing multiple projects and meeting deadlines.
• Understanding of SEO best practices and digital content strategy.
• Excellent knowledge of MS Word, InDesign and PowerPoint.

This job description is a guide to the duties the post holder will be expected to undertake. It is not intended to be exhaustive or exclusive and will be subject to change as working requirements dictate and to meet the organisational requirements of Purcell.

Don’t meet every single requirement? That’s okay.

Research shows that women and people from underrepresented backgrounds can be less likely to apply unless they meet every criteria listed. At Purcell, we are committed to building an inclusive, transparent, and welcoming team. If you’re enthusiastic about the role and excited to grow and learn with us, we warmly encourage you to apply.

When applying, please feel free to use your preferred name — we don’t require full or birth names at this stage.

We are proud to foster a culture of kindness, respect, and authenticity, where everyone can thrive and bring their whole selves to work.

Please note that due to the high volume of applications we receive, we are unfortunately unable to provide individual feedback. If you have not heard from us within 6 weeks of your original application, then you have been unsuccessful. Please continue to look at our vacancies and apply where relevant. We wish you all the best in your job search.

As world leaders of Heritage and Conservation, Purcell is committed to embracing diversity and equal opportunity within our international teams, reflective of the society in which we work and live.

We welcome people from all backgrounds and celebrate differences through our culture of employee ownership.