Copywriter

Richemont; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Alfred Dunhill in London seeks a highly accomplished Senior Copywriter, Brand & Editorial, to define and evolve the House voice across global marketing. You will craft refined, luxury copy for campaigns, product storytelling, and client experiences.

Collaborate with Creative, Marketing, PR, Digital, Merchandising and regional teams to ensure editorial excellence, translate briefs into consumer narratives, and maintain the highest standards of precision, restraint, and craft.

Qualifications

• Portfolio showcasing luxury brand writing and storytelling.
• Experience writing for premium menswear or luxury lifestyle brands.
• Ability to translate briefs into refined consumer narratives.

Responsibilities

• Act as guardian of the brand voice across global marketing and communications.
• Develop and write on-brand copy for campaigns, product storytelling, and client experiences.
• Translate complex briefs into consumer-facing narratives that reflect craftsmanship.
• Lead editorial guidance, messaging frameworks, and copy principles.
• Collaborate with Creative, Marketing, PR, Digital, Merchandising and regional teams.
• Proofread, edit, and refine copy; provide agency and stakeholder feedback.
• Adapt global copy for regional nuances while maintaining brand integrity.
• Manage multiple deadlines across campaigns and brand calendars; ensure quality.
• Incorporate SEO best practices into content where appropriate.

Skills

Copywriting

Editorial leadership

Brand storytelling

SEO integration

Project management

Cross-functional collaboration

Attention to detail

Job description

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

HOW WILL YOU MAKE AN IMPACT?

dunhill is seeking a highly accomplished and strategic Senior Copywriter,

Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications. This pivotal role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.

Brand Voice Guardianship

Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.

Strategic Content Creation

Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience. Produce high-quality copy for a wide range of channels, including:

• Digital
• Campaigns
• Retail & Clienteling
• Events & PR
• Internal

Narrative Translation

Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.

Editorial Leadership

Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.

Cross-Functional Collaboration

Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.

Quality Control & Refinement

Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders. Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.

Global Adaptation

Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.

Project Management

Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.

SEO Integration

Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.

• ProvenexperienceasaCopywriter,withasignificantportiondedicatedtothe luxury, premium menswear, or high-end lifestyle sector.
• DemonstrableexperiencewithinaluxuryMaison,premiummenswearbrand, editorial platform, creative agency, or global retail business.
• A strong portfolio showcasing exceptional creative writing skills, a sophisticatedunderstandingofluxurybrandcommunication,andexperience writing for a discerning male audience.
• Familiaritywithtailoring,leathergoods,accessories,hardluxury,orcraft-led product storytelling is highly advantageous.
• Extensiveexperiencesupportingglobalcampaigns,seasonallaunches,and developing brand guidelines.
• Provenexperienceworkingwithregionalteamsandadaptingcopyfor international markets.
• Skills&Competencies:
• Exceptionalwriting,editing,andproofreadingskillswithanimpeccableeye for detail, grammar, and stylistic consistency.
• Adeepunderstandingofluxurybrandpositioning,storytelling,andtheability to evoke emotion, desire, and aspiration through words.
• Strongeditorialthinking,withtheabilitytobalanceelevatedbrandnarratives with precise product details and commercial messaging.
• Abilitytotranslatecomplexbrandconceptsandproductfeaturesintoclear, concise, and engaging content across diverse channels.
• Strongcreativethinkingandconceptualizationabilities,withaknackfor developing compelling headlines and taglines.
• ProficiencyinSEObestpracticesforcontentcreation.
• Excellent interpersonal and communication skills, with the ability to collaborateeffectivelywithdiverseteamsandstakeholdersatalllevels.
• Strong organizational skills and the ability to manage multiple projects, prioritizetasks,andmeettightdeadlinesinafast-paced,high-pressureglobalenvironment.

WHAT MAKES OUR GROUP DIFFERENT?

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity
• We foster empathy, curiosity, courage, humility, and integrity
• We care for the world we live in

YOUR JOURNEY WITH US

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team
• Interview with the Hiring Manager
• Interview with the Senior HR Manager