Copywriter

Dunhill; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

dunhill is seeking a highly accomplished and strategic Copywriter, Brand & Editorial, to define, protect, and evolve the House voice across all global marketing and communications. This pivotal role will deliver refined, accurate, and distinctive copy resonating with our discerning male clientele and elevating the Maison's narrative across every touchpoint.

Brand Voice Guardianship: Act as the primary guardian of the dunhill tone of voice across all global marketing communications, ensuring

Qualifications

• Proven copywriter with luxury menswear experience.
• Strong editor with exceptional grammar and tone control.
• Ability to translate complex briefs into consumer-facing narratives.

Responsibilities

• Guard and evolve the brand voice across global campaigns and channels.
• Write engaging, on-brand copy for campaigns, product storytelling, events, and retail materials.
• Lead editorial standards, reviews, and feedback for agencies and regional teams.

Skills

Copywriting

Editing

Luxury brand storytelling

SEO understanding

Editorial thinking

Stakeholder collaboration

Project management

Attention to detail

Headlines & taglines

Job description

HOW WILL YOU MAKE AN IMPACT?

dunhill is seeking a highly accomplished and strategic Copywriter,

Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications. This pivotal role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.

Brand Voice Guardianship: Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.

Strategic Content Creation: Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience. Produce high-quality copy for a wide range of channels, including:

• Digital
• Campaigns
• Retail & Clienteling
• Events & PR
• Internal

Narrative Translation: Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.

Editorial Leadership: Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.

Cross-Functional Collaboration: Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.

Quality Control & Refinement: Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders. Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.

Global Adaptation: Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.

Project Management: Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.

SEO Integration: Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.
• Proven experience as a Copywriter, with a significant portion dedicated to the luxury, premium menswear, or high-end lifestyle sector.
• Demonstrable experience within a luxury Maison, premium menswear brand, editorial platform, creative agency, or global retail business.
• A strong portfolio showcasing exceptional creative writing skills, a sophisticated understanding of luxury brand communication, and experience writing for a discerning male audience.
• Familiarity with tailoring, leather goods, accessories, hard luxury, or craft-led product storytelling is highly advantageous.
• Extensive experience supporting global campaigns, seasonal launches, and developing brand guidelines.
• Proven experience working with regional teams and adapting copy for international markets.
• Skills & Competencies:
• Exceptional writing, editing, and proofreading skills with an impeccable eye for detail, grammar, and stylistic consistency.
• A deep understanding of luxury brand positioning, storytelling, and the ability to evoke emotion, desire, and aspiration through words.
• Strong editorial thinking, with the ability to balance elevated brand narratives with precise product details and commercial messaging.
• Ability to translate complex brand concepts and product features into clear, concise, and engaging content across diverse channels.
• Strong creative thinking and conceptualization abilities, with a knack for developing compelling headlines and taglines.
• Proficiency in SEO best practices for content creation.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders at all levels.
• Strong organizational skills and the ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced, high-pressure global environment.

WHAT MAKES OUR GROUP DIFFERENT?

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity
• We foster empathy, curiosity, courage, humility, and integrity
• We care for the world we live in

YOUR JOURNEY WITH US:

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team
• Interview with the Hiring Manager
• Interview with the Senior HR Manager