Copywriter

The Cigna Group; Glasgow; On-site; GBP 60,000 - 80,000; Full time

Job description

The job profile for this position is Marketing Communications Analyst, which is a Band 2 Senior Contributor Career Track Role.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our success.

We, Cigna Global Individual Health (GIH), have identified the need for a copywriter to join the newly formed GIH Creative Services team within marketing. You’ll be supporting the development and implementation of the GIH marketing strategy to deliver revenue, growth and enhance the brand.

Reporting to the Creative Services Manager, you’ll be a key member of our in-house creative services team.

The right candidate will be a high-quality practitioner who can provide expert copywriting and produce long and short-form copy which is aligned to our brand’s Tone of Voice.

DUTIES AND RESPONSIBILITIES

• Deliver brand-enhancing multi-channel copy.
• Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’.
• Turning technical information into simple, compelling messaging and content.
• Reviewing, amending and approving existing content.
• Amend, revise or re-develop copy in response to feedback.
• Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
• Present work and, where required, construct rationales for the approach you have taken.
• Be proactive and fully accountable for your deliverables and deadlines.
• Manage projects using the chosen project management software (Planner) to organize tasks, track deadlines, and update project progress on time.
• Build strong relationships with the rest of the marketing team.
• Liaise with requestors and stakeholders to seek clarity for incoming briefs and enquire about required project assets. Communicate effectively with other team members when handing over final copy for design/email/website. Gather and implement feedback during amend rounds ensuring stakeholder satisfaction with effectiveness of copy, with the goal of brand alignment and message quality.

ROLE REQUIREMENTS

• Experience in a copywriter role for leading brands.
• We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
• You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content.
• You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.

PERSONAL COMPETENCIES REQUIRED

• Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
• Highly driven and self-motivated.
• A team player and happy in an environment where everyone cares about the quality of our work.
• Excellent communication skills.
• Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
• Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
• Passionate about customer experience, with a focus on delivering the best, most engaging copy.