Copywriter

WillPowders; Clitheroe; On-site; GBP 30,000 - 45,000; Full time

Job summary

WillPowders in Clitheroe is looking for a versatile writer who can excel in various content formats while maintaining the company's voice. Responsibilities include writing engaging email campaigns, social media copy, and long-form content.

The ideal candidate should have over 3 years of experience across digital formats and a solid understanding of SEO. A strong portfolio demonstrating range and tone is essential, along with an interest in health and wellness.

Qualifications

• Over 3 years of writing experience in digital formats.
• Strong portfolio showcasing various writing styles.
• Solid understanding of SEO fundamentals.

Responsibilities

• Write engaging email campaigns and flows.
• Create social copy across channels.
• Contribute to community content.

Skills

Writing experience across digital formats

SEO content optimization

Understanding of tone

Collaboration with creative teams

Job description

We are looking for a writer who can move fluently across formats without losing their voice or their rigour. Email one morning, SEO article in the afternoon, social copy the next day. Long-form one week, punchy product messaging the next. The ability to shift while staying recognisably WillPowders.

Key Responsibilities

• Write engaging email campaigns and flows
• Write social copy across channels
• Contribute to reactive and community content
• Take technical info and create compelling product packaging
• Write and optimise long-form content
• Work from keyword briefs and content plans
• Write product page copy and supporting website content that balances SEO requirements with brand voice and purchase intent
• Cross functional collaboration with Creative, Social and Retention teams
• Contribute to content planning sessions with ideas, angles, and formats, not just execution

What We’re Looking For

• 3+ years of writing experience across digital formats - email, social, SEO content, and/or long‑form editorial
• A portfolio that demonstrates genuine range: something short and punchy, something long and well‑researched, something that shows you understand brand voice
• A strong instinct for tone
• Solid understanding of SEO fundamentals
• Interest in or knowledge of health, wellness, nutrition, or sport
• Comfortable working at pace across multiple briefs simultaneously without quality slipping