Copywriter

Metro Bank; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK bank is seeking an experienced Copywriter to lead the creation of quality copy across multiple channels. The ideal candidate will have a strong background in English, Marketing, or Journalism and extensive experience in copywriting or communications. Responsibilities include managing workflow for an Associate Copywriter, proofreading, and ensuring alignment with the brand's tone of voice. This role offers a competitive salary, a discretionary annual bonus, and a wide range of benefits including generous holiday allowance and healthcare.

Benefits

Generous holiday allowance

Attractive pension scheme

Healthcare

Life assurance

Colleague discounts

Qualifications

• Extensive experience as a Copywriter, Content Writer, or Communications Executive.
• Experience working in and outside of financial services is ideal.

Responsibilities

• Lead development of quality copy for brand communications.
• Manage workflow and support for Associate Copywriter.
• Proofread and edit copy for quality and grammatical accuracy.
• Drive brand tone of voice across all channels.
• Oversee multiple campaigns and ensure alignment with business goals.

Skills

Written communication skills

Attention to detail

Creative flair

Team collaboration

Ability to manage multiple stakeholders

Adaptability

Education

Degree in English, Marketing or Journalism

Job description

Responsibilities

• Work closely with our brand, campaign, communications, digital and design teams. You will be instrumental in leading the development of quality copy that helps us achieve our ambitious growth targets and position the relationship banking specialists.
• Have a strong understanding of our retail and business customer segments to deliver the most relevant copy along all stages of the customer journey, and ensure copy is bespoke for channel.
• Act as the guardian and advocate of Metro Banks's TOV across all channels, ensuring our verbal identity is role modelled, flagging where improvements can be made and dialing up our brand personality at the right time
• Oversee and manage the workflow of our external Associate Copywriter, ensuring alignment with brand tone, timely delivery, and consistent quality across all outputs
• An expert in crafting engaging copy across a 360 mix of channels from creative campaign headlines through to SEO driven content and digital product screens
• Proofread and edit copy ensuring it's well written, logically structured, and grammatically accurate providing constructive feedback
• Manage multiple stakeholders and briefs simultaneously, whilst maintaining a broader oversight of annual plans and a forward-thinking mindset to deliver best-in-class communications
• Responsible for the day-to-day line management and development of our Associate Copywriter, setting clear and stretching goals as well as providing support and coaching
• Excellent written communication skills and a natural creative flair with an 'eagle like' attention to detail
• You'll also be a hawk-eyed proofreader, quick to spot and fix a mistake
• You will need to be a passionate, driven team player with heaps of enthusiasm to build our brand and deliver growth
• Highly collaborative and seamlessly able to maintain a clear oversight across all live and upcoming campaigns and how these align to our brand strategy and business goals
• Comfortable to challenge the status quo to continuously game change and ensure the best creative output
• Previous experience in creating and adapting TOV guidelines for a well-respected brand
• Experience managing a varying workload, able to juggle a fast-paced environment, agile and resilient to change
• Able to lead, manage and mentor a small team, upskilling new starters
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders
• We believe in "one in, one up" at Metro Bank, growing our own and promoting from within. That is why we are looking for YOU! An AMAZEING colleague to move into this FANtastic new role!
• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!).

Qualifications

• A degree in English, Marketing or Journalism
• Extensive experience working as a Copywriter, Content Writer or Communications Executive either brand side or agency
• Ideally you will have experience working both in and outside of financial services