Copywriter

HCR Law; Cheltenham; On-site; GBP 30,000 - 50,000; Full time

Job description

About The Role

HCR Law has grown considerably over recent years, and we were recently recognised as one of the UK’s fastest-growing law firms.

The Central Marketing Team (CMT) plays a key role in supporting the firm on their growth ambitions. To effectively engage our target audience, our messaging must stand out and resonate. This requires strategic planning and creative excellence in execution.

We are seeking a dynamic and detail-oriented Copywriter to join our Central Marketing Team (CMT). This role offers an exciting opportunity to work across a variety of communication channels within a professional services environment, contributing to external content initiatives. As a specialist role within CMT, you will support the planning, writing and editing, proofreading, and management of written content, ensuring consistency with our house style and strategic objectives.

You will collaborate with senior stakeholders, liaise with various departments, and manage competing deadlines across multiple projects, all while upholding the high standards and tone of voice expected of a leading UK law firm.

Key Responsibilities

• Content Review and Quality Assurance: Review a variety of content, including website articles, press releases, and marketing materials, ensuring alignment with the firm’s brand, style, and strategic positioning. Provide constructive feedback to improve quality and impact.
• Content Creation & Thought Leadership: Collaborate with members of the CMT and fee earning teams to create compelling thought leadership content. Support the development of articles, reports, and other publications that showcase the firm's expertise, insights, and industry knowledge, cementing the reputation of the firm. This may include suggesting legal topics that will generate interest, researching topics in depth, collating data or third-party content to support a position, and interviewing and writing content authored by fee earners.
• Website Profiles: Conduct desktop research and work closely with hiring managers and new joiners to uncover niche or specialist points of difference, gather the necessary information and craft engaging, accurate profiles for the firm’s website that showcase our people. Ensure timely drafting and approval of profiles to maintain an up-to-date online presence.
• Proofreading and Editing: Proofread and edit a variety of marketing materials, ensuring that all content is error-free, clear, and concise. Maintain the highest standards of accuracy, grammar, and consistency in all written communications.
• Stakeholder Management: Engage with senior stakeholders across the firm to scope and understand their content needs and be a trusted advisor on what the best tactical execution could be, supported with data.
• Press Releases: Collaborate with the Head of Marketing & Business Development to draft and refine press releases, ensuring that all content is aligned with the firm’s strategic messaging and objectives.
• Award Submissions: Assist with the writing and editing of award entries, ensuring that submissions are well-written, compelling, and aligned with the firm’s strengths and achievements. Contribute to the strategic positioning of the firm through awards and recognitions.
• Advertising and Advertorial Copy Creation: Write and edit engaging advertising copy for both long-form advertorials and short-form advertisements. Ensure the content is compelling, aligns with the firm's brand voice, and resonates with the target audience across various platforms, including print, digital, and social media.

About You

Skills and Experience

• A strong background in communications, content creation, or marketing experience in a professional services environment is not essential.
• Proven ability to write clearly, concisely, and with attention to detail. Experience in proofreading and editing content is essential.
• Excellent interpersonal skills with the ability to liaise effectively with senior stakeholders and work collaboratively across teams.
• A proactive, flexible approach with the ability to adapt to changing requirements.
• An interest in the legal sector and an awareness of key industry trends and developments.

Personal Attributes

• Excellent communication skills, both written and verbal.
• Self-motivated, with a proactive attitude and a passion for high-quality content.
• A strong team player who thrives in a collaborative environment but is also comfortable working independently when required.
• Adaptable and resilient under pressure, with a solution-focused approach.

About Us

Benefits of working with us as a Copywriter include:

• 28 days annual leave (plus public holidays).
• Bonus scheme.
• Life Assurance.
• Scottish Widows Pension Scheme.
• Healthcare cash-plan.
• 1/3 gym membership contribution.
• Electric vehicle scheme.
• Happy People/Perks at Work benefits portal.
• Cycle to Work scheme.
• Flu vaccinations.

Is HCR the smart move for you?

HCR suits people who love a challenge and want to work in an environment where careers thrive on the back of hard work and personal merit. Our people enjoy feeling part of something bigger than themselves, and whilst our clients drive our development, it is our people who bring their energy, enthusiasm, and entrepreneurial mindsets together to solve problems and help our clients succeed.

Why HCR people love their jobs

Our people tell us they enjoy working on good quality, interesting matters from a wide variety of our clients, because they get the experience they want to develop their careers. We will give you responsibility early, the mandate to make things happen and we’ll back your good ideas. Our “Passion for People” lives and breathes every day throughout the firm as our peoples’ energy and sense of fun create a warm environment in which to thrive.

What career progression will HCR offer you?

HCR’s growth constantly creates opportunities for people who want to go places and make a difference, your career plan can become part of our growth plan. At HCR you can expect to work with friendly, energetic, ambitious people, who love getting stuck into a client problem, and enjoy celebrating a good outcome. Our people value the sense of community provided by the individual personality of each office and the collegiate approach across all our service and sector teams.

What does HCR believe, achieve and stand for?

As a Times Best Law firm, among the UK Top 60, we provide the full range of services that you would expect to organisations, business leaders and individuals. However, in our mission to give everyone the opportunity to experience a different kind of legal service we take an entrepreneurial approach. We’re flexible and responsive to the needs of our clients, delivering the best outcomes for them.

As HCR is an equal opportunities employer, we don’t just accept differences, we celebrate them. We want to attract a diverse and ambitious workforce that reflects all backgrounds and skills to create a workplace that is supportive and inclusive, recognises and nurtures talent, and which works together to achieve the best outcome for our clients. We are privileged to be an armed forces-friendly organisation.

If this opportunity sounds of interest to you, please make an application and submit your CV.