Copy of Director, Social and Influencer Marketing

Pulse Advertising; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in social and influencer marketing seeks a strategic leader to guide a talented team in shaping the brand's future across global channels. The role encompasses driving innovative campaigns and managing diverse talents, making it an exciting opportunity for seasoned professionals.

Qualifications

• 10-15 years of experience in marketing.
• 5-7 years focused on social and influencer marketing.
• 3+ years in team management.

Responsibilities

• Lead a diverse, high-performing team in influencer marketing.
• Drive integrated global social marketing strategies.
• Shape meaningful content and community experiences.

Skills

Marketing

Social Media Strategy

Performance Marketing

Team Management

Stakeholder Management

Job description

Short title

Plan and run influencer marketing campaigns

Your application

Introduction

Are you ready to shape the future of social and influencer marketing on a global scale?
We’re looking for a bold, strategic leader who not only understands platforms and performance but knows how to build communities, lead talent, and drive cultural impact. In this role, you’ll sit at the intersection of content, commerce, and innovation—guiding a world-class team and setting the vision for how we show up across channels and markets.

If you’re passionate about pushing boundaries, turning insights into action, and creating work that truly connects—this is your opportunity to lead the way.

Your tasks

• You lead with passion, growing and empowering a diverse, high-performing team while championing Gen-Z talent and future leadership
• You drive integrated global social and influencer marketing strategies across paid, organic, and creator channels—with performance at the core
• You shape meaningful content and community experiences that spark conversation, build connection, and elevate the brand across every social platform
• You turn data into momentum, setting smart KPIs and using advanced analytics, AI, and automation to fuel ongoing innovation and impact
• You collaborate across functions—working hand in hand with Product, Legal, Compliance, and Brand teams to bring bold ideas to life
• You stay ahead of the curve, spotting emerging trends and scaling global Social Commerce with local relevance and measurable results

Your skills

• Driven. Passionate. Diverse. Equal. These are values you cherish
• You have 10–15 years of experience in marketing, including 5–7 years focused on social and influencer marketing and 3+ years in team management
• You are fluent in social channels, content formats, and platform capabilities, with strong experience leading global social media strategies
• You think strategically and act hands-on, with the ability to connect brand, business, and cultural relevance through social storytelling
• You are skilled in performance marketing, with deep knowledge of KPIs, analytics tools, measurement models, and omnichannel orchestration
• You are confident navigating legal and compliance topics in global marketing contexts and collaborate cross-functionally with ease
• You are a visionary communicator and stakeholder manager, ideally bilingual, who can engage diverse teams and represent the brand externally