Copy-Led Marketing Executive (Luxury Ecommerce)

gee; Cheadle Hulme; On-site; GBP 30,000 - 50,000; Full time

Job summary

A luxury ecommerce brand in Cheadle Hulme is seeking a Copy-Led Marketing Executive. This role involves shaping the brand's voice through customer touchpoints, creating engaging copy for various platforms, and optimizing retention strategies. The ideal candidate has 2-5+ years of experience in a similar field and is fluent in customer journeys. This position offers the opportunity to make a genuine impact on the brand's evolution.

Qualifications

• 2-5+ years in copy-led marketing for a DTC brand in beauty, fashion, or wellness.
• Strong portfolio featuring emails, landing pages, blogs, and product descriptions.
• Fluent in customer journeys from ad to checkout.

Responsibilities

• Shape brand voice across every key customer touchpoint.
• Optimize flows and campaigns for performance.
• Write stylish blog posts supporting SEO goals.

Skills

Copywriting

Marketing Strategy

Email Campaigns

SEO

Customer Journey Understanding

Tools

Klaviyo

Job description

Social network you want to login/join with:

Copy-Led Marketing Executive (Luxury Ecommerce), Cheadle Hulme

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Client:

Location:

Cheadle Hulme, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

9458b8cb772c

Job Views:

5

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

At gee, we help women transform how they feel through hair that's effortless, elevated, and made to feel like hers.

Over the last decade, gee has grown into a trusted luxury brand with a loyal customer base, patented products, and a reputation for clear, confident storytelling.

Now, were looking for a copy-led marketer who knows how to blend strategy, storytelling, and conversion copy to guide women from curiosity to confidence, and turn one-time purchases into lifelong loyalty.

What Youll Own

This is not a just write the caption kind of role. You'll shape our voice across every key customer touchpoint:

• Write, build and optimise flows
• Send weekly campaigns & SMS with a sharp eye on performance
• Test subject lines, creative and content to drive retention and revenue

Website & Product Pages

• Refresh product descriptions in a clean, conversion-led tone
• Align with visuals, UX and CRO best practice
• Optimise copy for both emotion and action

Blog & Brand Content

• Write search-aware, stylish blog posts (e.g. hair tutorials, care guides, founder-led stories)
• Support SEO goals while keeping the tone elevated and distinctly gee

Social Copy

• Provide short-form caption copy for organic or paid posts
• Help bring our voice into everyday moments our customers care about

Who You Are

• 2-5+ years in copy-led marketing (ideally for a DTC brand in beauty, fashion, or wellness)
• Fluent in customer journeys, from ad to checkout to post-purchase
• Confident in Klaviyo, segmentation, flows, and conversion metrics
• Strong portfolio: emails, landing pages, blogs, and product descriptions
• Excellent taste - visually aware and detail-obsessed
• Not afraid of a fast-paced environment. Were founder-led, nimble, and direct.
• You understand that great copy isn't clever - it's clear, confident, and focused on the customer.

Why Work With gee?

• We're a real brand, with real customers, and a product that changes the way women feel.
• Youll get genuine ownership of our brand voice and the freedom to shape it.
• No fluff. Just the chance to do excellent, purposeful work with an ambitious founder and a small, talented team.
• Our product is premium, beautiful, and trusted. So is our brand and you'll help lead its next evolution.

To Apply:

• Send your CV and portfolio.
• Include 2-3 examples of retention-led copy: emails, landing pages, or product pages.